Oh dear. If the official press release is to be believed, this is "classic OMD given a contemporary shot in the arm." In actual fact this song wasn't even meant for OMD and stems back to the period when singer Andy McCluskey was plying his songwriting trade in the girl group market (namely Atomic Kitten and Genie Queen) - its co-writer, Tracey Carmen, even helped to pen one of the Kittens' hits.
This comeback single is the first single to be released by the classic 4-piece line-up since 1988's "Dreaming", and the first `original' track to feature the OMD name since "Universal" in 1996. I mention `original' in inverted commas because the cliché-ridden "If You Want It" is nothing of the sort - it is actually an unashamed rewrite of the last top 20 hit, "Walking On The Milky Way." Musically it is clunky and uninspiring, and easily the worst OMD single since 1987's "Shame." But, if you dress it up in an eye-catching Peter Saville sleeve and get it remixed by the likes of Villa Nah and Club Royale, I guess you can call it `contemporary.' The remixes are a mixed bag. Pick of the bunch is a stripped down mix of the song by Finnish electro duo, Villa Nah.
Far more interesting is the Eastern-flavoured b-side "Alone" which contains a breathy stream-of-consciousness narrative from McCluskey.
Parent album, "History of Modern", is another mixed bag, but there are better contenders for singles on there...tracks that are far more deserving of the `classic OMD' tag.