- Paperback: 384 pages
- Publisher: John Wiley & Sons (1 Oct 1981)
- Language English
- ISBN-10: 0253202566
- ISBN-13: 978-0253202567
- Product Dimensions: 2.3 x 1.5 x 0.2 cm
- Amazon Bestsellers Rank: 211,898 in Books (See Top 100 in Books)
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Review
"Nichols employs current theories of narrative ... in a wide-ranging exploration of the various codes of cinematic representation... His work with the structure of documentary and ethnographic film is ... innovative." Library Journal "What makes this book so interesting is the care given to explaining theoretical principles... [Nichols's] textual analyses are useful models not only for film criticism, but for a more broadly contextual analysis of the relationship between art and ideology." Afterimage
Product Description
To what degree, Nichols asks, does ideology inform images in films, advertising, and other media? Does the cinema or any other sign system liberate or manipulate us? How can we as spectators know when the media are subtly perpetuating a specific set of values? To address these issues, the author draws from a variety of approaches--Marxism, psycholanalysis, communication theory, semiotics, structuralism, the psychology of perception. Working with two interrelated theories--ideology and image-systems, and ideology and principles of textual criticism--Nichols shows how and why we make emotional investments in sign sytsems with an ideological context.
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