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Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being (Unabridged)
 
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Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being (Unabridged) [Audio Download]

by George Akerlof (Author), Rachel Kranton (Author), Sean Pratt (Narrator)
4.0 out of 5 stars  See all reviews (2 customer reviews)
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Product details

  • Audio Download
  • Listening Length: 4 hours and 35 minutes
  • Program Type: Audiobook
  • Version: Unabridged
  • Publisher: Gildan Media, LLC
  • Audible.co.uk Release Date: 29 Jan 2010
  • Language: English
  • ASIN: B00383CADQ
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
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Product Description

In 1995, economist Rachel Kranton wrote future Nobel Prize - winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why people - facing the same economic circumstances - would make different choices. This was the beginning of a 14-year collaboration - and of Identity Economics.

Identity economics is a new way to understand people's decisions at work, at school, and at home. With it, we can better appreciate why incentives like stock options work or don't; why some schools succeed and others don't; why some cities and towns don't invest in their futures - and much, much more.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people's identity - their conception of who they are, and of who they choose to be - may be the most important factor affecting their economic lives. And the limits placed by society on people's identity can also be crucial determinants of their economic well-being.

©2010 George Akerlof, Rachel Kranton; (P)2010 Gildan Media Corp

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Identity Economics 10 July 2012
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
Biting into an economic text often tastes like dry toast, but this book has flavor and a lot of soul. George A. Akerlof, the 2001 Nobel laureate in economics, and Rachel E. Kranton, an economics professor, use a refreshing style to showcase their innovative exposition. They muster telling examples from playground politics to courtroom theatrics to explain how race, gender and class shape individual economic decisions. Now and then, they get stuck in academic prose and repeated explanations about the difference between their persuasive identity-based model and traditional economic analysis, but the model does persuade. The authors offer generous servings of tasty facts, chewy analysis and lively case histories. This is economics seasoned with real-life spice. getAbstract recommends this definitional book to specialists in persuasion, consumer product managers, educators and anyone trying to read the tea leaves of economic patterns.
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1 of 4 people found the following review helpful
3.0 out of 5 stars awkward 12 Oct 2010
Format:Hardcover
It found itself in an awkward space between an academic text book and a popular business book. Thus it was far to shallow for a text book yet wildly impractical as a business book.
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