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Identify: Problems of Identity Design and Chermayeff & Geismar's Timeless Approach to Solving Them Hardcover – 25 Nov 2011

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Identify: Problems of Identity Design and Chermayeff & Geismar's Timeless Approach to Solving Them + Designing Brand Identity: An Essential Guide for the Whole Branding Team + Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
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Product details

  • Hardcover: 256 pages
  • Publisher: How Books (25 Nov. 2011)
  • Language: English
  • ISBN-10: 1440310327
  • ISBN-13: 978-1440310324
  • Product Dimensions: 21.6 x 2.8 x 27.9 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 567,812 in Books (See Top 100 in Books)

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Product Description

Review

\Chermayeff & Geismar, one of America's most historic design firms, has touched so many businesses and institutions with its signature brand of graphic modernism that New York's streetscape wouldn't be as vibrant had it never formed over 50 years ago. It is impossible to walk down a midtown Manhattan sidewalk without seeing its logos, posters, shopping bags, and other commercial and cultural brand identities, like Chase Bank and Mobil Oil. Along with hundreds of other familiar graphic marks, the firm's individual and collective contributions are indelible signposts -- some are even landmarks.\"--Steven Heller\"The firm of Chermayeff & Geismar has created some of the most memorable logos in the history of graphic design, including the NBC Peacock, Chase Bank's Blue Octagon, and (literally) hundreds of others. This book reveals the history and process of creating many of the world's most iconic marks.\"--Debbie Millman"

About the Author

Ivan Chermayaff and TomGeismar, and their newest partner Sagi Haviv have produced more winning marks than perhaps any other studio in the world.

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Most Helpful Customer Reviews

By Robin Benson TOP 500 REVIEWERVINE VOICE on 12 Nov. 2014
Format: Hardcover
A handsomely produced book of some distinctive brand identities created by Chermayeff & Geismar. Some of them must have entered the American public consciousness by now: NBC (the peacock) PBS; Chase Manhattan; Mobil; Pan Am; Xerox (before the current one) National Geographic. Others have only been seen within certain industries or outside the US. There are several logos for the Turkish Koc Holdings.

The book, though, was rather disappointing for me because it's not much more than a portfolio of C&G work rather than a visual account of how each design was created. There is some quite detailed text on some of these marks which does in fact sum up the thinking behind the visual but I was expecting to see various roughs and scribbled ideas that created the final design. This does occur in a few but most pages show previous marks small on a left-hand page with the C&G logo big and centered on all the right-hand pages. Also missing is any explanation of why a particular typeface was chosen for those designs that are just typographic. As C&G have been designing for decades it would have useful for the marks to be dated and so put them in an historical context.

The pages really should have delivered more and I see that copies can be picked quite cheaply since publication in 2011. Worth getting maybe just to see these logos well printed and large on the page.

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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4 reviews
4 of 4 people found the following review helpful
Great reference book 14 Feb. 2012
By Pat - Published on Amazon.com
Format: Hardcover Verified Purchase
This is a great book to keep as reference of corporate identity design. C&G are probably the best designers of their field, responsible for many outstanding brands. The only reason I don't rate it 5 stars is because I expected to see a little more of the construction of the most important brands, the method employed by the office to make the brand what it has become. We see just a few sketches, but not the actual work to turn it into reality.

All in all, it is a superb example of identity design, which can just make me feel jealous - or challenged, to reach at least 1/20th of what they have achieved as designers.
2 of 2 people found the following review helpful
Wordmarks, logos and everything in between 12 Nov. 2014
By Robin Benson - Published on Amazon.com
Format: Hardcover
A handsomely produced book of some distinctive brand identities created by Chermayeff & Geismar. Some of them must have entered the public consciousness by now: NBC (the peacock) PBS; Chase Manhattan; Mobil; Pan Am; Xerox (before the current one) National Geographic. Others have only been seen within certain industries or outside the US. There are several logos for the Turkish Koc Holdings.

The book, though, was rather disappointing for me because it's not much more than a portfolio of C&G work rather than a visual account of how each design was created. There is some quite detailed text on some of these marks which does in fact sum up the thinking behind the visual but I was expecting to see various roughs and scribbled ideas that created the final design. This does occur in a few but most pages show previous marks on a left-hand page with the logo centered on all the right-hand pages. Also missing is any explanation of why a particular typeface was chosen for those designs that are just typographic.

The pages really should have delivered more and I see that copies can be picked quite cheaply since publication in 2011. Worth getting maybe just to see these logos well printed and in a reasonable size.
1 of 1 people found the following review helpful
Great album 8 Oct. 2014
By O. Osokin - Published on Amazon.com
Format: Hardcover Verified Purchase
Great album of C&G identities. Not really informative about the way of creating those brands and trademarks.
But as for album with huge illustration of their logos it is fine.

Shipping was so long, it took almost 1 month to receive a package.
0 of 5 people found the following review helpful
Two Stars 22 July 2014
By Alexander Livinsky - Published on Amazon.com
Format: Hardcover Verified Purchase
nothing
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