New in the "100 Ideas that Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation). Written by one of the worlds leading authorities on graphic design and lavishly illustrated, the book is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years.
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FROM COOL HUNTING: "The scope is broad but intelligently refined, connecting all aspects of graphic design, from the age-old technique of text ornamentation to the relatively nascent appearance of pixelated images and digital type."
About the Author
Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 120 books on design and popular culture. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. V ronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris.
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8 of 8 people found the following review helpful
By S. D. Spicer
VINE™ VOICE
Format:Paperback|Amazon Verified Purchase
I think this should be found in any aspiring graphic designer's library. It's a compact and not particularly expensive book with lots of fine pictures and lucid descriptions of the point the author is trying to make. I keep on dipping into it, and I've been at this game for 30 years now. I particularly like how each of the ideas is showcased pertinent detail, but also includes many other smaller items that might go unnoticed. For a concise overview of the last 80 or so years I don't think I've seen a better book recently.
Format:Paperback|Amazon Verified Purchase
Good book.
Good service.
Good Delivery.
Just all round pretty goodness. I would recommend to friends, I'm not just using up words here...
Good service.
Good Delivery.
Just all round pretty goodness. I would recommend to friends, I'm not just using up words here...
By Sarah Cook
Format:Paperback|Amazon Verified Purchase
it came really fast, its a great read, and very useful for my project. best buy in a long time
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books
100 Ideas that Changed Graphic Design was a preent for a newly qualified graphic designer who got lots of ideas from it
Published 2 months ago by tommy tucker
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present
brought this book for my granddaughter who is at uni doing a degree in graphic design..she was really pleased with it and says very helpful for her course.
Published 4 months ago by yorkie lover
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Graphuc design book
I bought this book for my daughter who is studying graphic design, she found the book very informative. Read more
Published 4 months ago by Beverley Burton
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Nice book
Bought as a gift for a friend. I had to return it though as he already had it in his collection.
Published 4 months ago by LEON HOWES
3.0 out of 5 stars
Challenging
Most books about (the history of) graphic design take a chronological approach. The idea to review graphic design as a set of challenging ideas/concepts is very interesting, even... Read more
Published 12 months ago by P. Heesterbeek
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