I bought this book based in the existing reviews, as well as quite liking the friendly looking cover.
I have read the whole book and i have learned so much from it. It is very easy to read, aimed at the individual animator, in particular at students. In each chapter there are some fantastic ideas as well as some activities to get you thinking, and I learned lots of tips and tricks that are really useful for building good animations. Telling the difference between a good or a dud idea becomes more clear when you follow this book. one of my favourite passages is the interview with Andrew jimenez from pixar. I quote:
"It's a strange analogy to make, but a good short film is like a good joke. It has a great setup, gets to the point, and pays off right away. And it doesnt demand too much in terms of where the story has to go. It gets to the idea right away. you get it. Even if it takes you somewhere different from what you expected, it gets there right away too. It's just very simple. And its about one idea."
"If im telling a joke, every beat of the story has to be right on the spot. In feature film i can wander a little bit, lose you a little bit, i have time to get you back, but in the short film, if i lose you, there is no time to get you back. in the short film, if i go one beat too long, i can ruin it"