My 10 year old son loves all sorts of board games so I bought this on total impulse for his Christmas present. It wiled away a good chunk of Christmas as we all, children & adults, joined in. A very simple premise with a new twist. We played a self adapted version of the basic premise in the car for a whole journey (nearly 3 hours), the board + timer adds race, though I'd say the rules are a little lacking in flow and a bit clunky near the end of the game but we played without them sometimes. The cards make it easier for those who had a hard time thinking up categories, which is an art in itself. Good wordy sort of game, but one all can play.