The scholarship is quite new for Westerners but is more common sense for those with the joy of life under Communism. That does not detract from the pioneering nature of her study though.
The real stars of the book are the posters themselves. For however much ink has been spilled describing them, few academics actually give pictures of them when discussing them. Collections of propaganda posters do exist but even the Russian ones are far from complete but even the collections sold in Moscow gift stores are more complete than this.
That is not surprising nor should it be taken too negatively, the author can only discuss so much in a sufficient level of detail. The book may be broken down into several key themes. These would be import and nature of propaganda posters in a time where even newspapers were a luxury. The early ideological and artistic influences on the posters designed is quite interesting but sadly is only partially covered in favor of analyzing the works from a sociological perspective emphasizing the distinctions between the Bolshevik Intelligentsia, the Urban audiences, and the rural audiences.
This last element is the best presented. The differences in time, relative literacy, symbolism, and political influences and ideological priority between rural areas and the urban workers is massive in considering how propaganda was framed (literally!) and to what it was oriented. Posters displaying peasants were not always directed towards the rural population and the occasional gaffs of the propaganda artists are instructive as well.
The next focus is on the cementing of Communist power and the efforts to reach out to the peasantry (which foundered in the face of actual harsh and cruel policies but was nonetheless in name) to broaden the scope and effectiveness of indoctrination efforts. The coverage of wartime posters is slightly less detailed but she finds time to talk more about the actual artists of the time than in earlier sections. The subject of the Postwar "High Stalinism" is interesting but is sadly left relatively unfulfilled.
The writing style has been described negatively by one reviewer and defended by another. The problem is two-fold. One is the need to explain a number of concepts that could have been done in English but to do so does not allow the author to show off her knowledge of Russian. The second is the Sociological approach she uses that comes from an academic culture hat is jargon-ridden. It has been said (often more in jest) that academics will not use one word when ten will do. There is some truth to it but most of the opaqueness has been clarified and contracted in the earlier sections. The editing seems to be poorer in the late-middle and the end as she becomes more needlessly verbose in it.
This is a valuable secondary source for the student and casual researcher alike. Her analysis is short-reaching but still quite valuable in understanding this and some ideological facets of the Soviet Union in the time period. It is not always an enjoyable read given her writing style but the information is worth the occasional desire to claw out one's eyes at the excessive writing. (Humorous quote but not my own: "Excessive verbosity causes communicative ennui")This is worth the money for the first three chapters for almost anybody. Chapters four and six are going to be more interesting to students of the Soviet ideological changes and dull to anyone else.
A dull read at times but fascinating one the sociological writing style is overcome.