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Icon: Art of the Wine Label [Hardcover]

Jeffrey Caldewey , Chuck House
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: 55.00
Price: 51.75 & FREE Delivery in the UK. Details
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Book Description

17 Aug 2004
The wine label is a powerful icon of modern civilisation. It is a precious object of art that symbolises and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavour and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines. This book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern icongraphy, it documents 100 wine labels and bottle designs in life size with complete descriptions of the genesis and thought behind each deisgn concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.

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Product details

  • Hardcover: 228 pages
  • Publisher: Wine Appreciation Guild (17 Aug 2004)
  • Language: English
  • ISBN-10: 1891267302
  • ISBN-13: 978-1891267307
  • Product Dimensions: 3.4 x 21 x 32.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,032,573 in Books (See Top 100 in Books)

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Product Description


Caldewey and House have shaped and influenced the evolution of the international wine label, and developed the concept of the wine package as both a work of art and a commercial enterprise -- Robert Mondavi "Robert Mondavi Winery"

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars ICON , Art of the Wine Label 31 Jan 2004
By A Customer
Though wrought of human hands, an icon can be as sacred as the subject it portrays. Richly framed, aglow in the light of candles and wreathed in clouds of incense, it becomes a potal linking the mortal with the divine. Readers of "ICON, ART OF THE WINE LABEL" may feel a similar sense of passage as they browse through this magnificant tome by Jeffrey Caldewey and Chuck House. Aknowledged as the "American Maestros" of wine label design they have shared their personal insights of what creates an effective and great wine label. The visually stunning photographs by Robert S. Bruno elevate the selected bottles to works of art appropriate for adoration. Foreward by Robert Mondavi and the history of wine lables by Hugh Johnson confirm the importance of this book for all those who wish to collect, design, or just oogle wine labels.
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Amazon.com: 4.8 out of 5 stars  13 reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Great book! 18 Sep 2003
By Dr chadmodrincodboinger - Published on Amazon.com
Format:Hardcover|Verified Purchase
Work from the world's leading wine label artist and designers Jeffrey Caldewey and Chuck House. An intricately produced book incorporating the symbolic language of wine labels, trademark illustration incorporating style with remarkable production elements. The definitive book on wine label art, design and history. Every aspect of wine label design is clearly and thoroughly covered. A beautiful book printed on high quality paper, displaying colourful details and commentaries behind the art of the wine label. The quality of print is so good it's almost as though the original labels have been pasted onto the pages. This book offers to anyone who is fortunate to own it a broadened knowledge on a subject often discussed with little or no knowledge at the dinner table. For many that know much about wines here's an opportunity to learn more about the mystery and allure behind the wine label. I rate this book a '10' on a scale of Ten.
13 of 17 people found the following review helpful
3.0 out of 5 stars Three Stars for Wine Geeks--Two for the Rest of Us 6 Aug 2003
By Bill Marsano - Published on Amazon.com
By Bill Marsano. This perplexing book is beautifully produced and generously proportioned. The publisher has given his all (not without hope, however, of getting it back--note the price). It's most impressive. So why is it also rather disappointing?
Frankly, it's because we are led to expect too much. Title and subtitle suggest a richly informed and wide-ranging survey of label art from many sources over many decades. In fact the coverage spans just a few years, a few places (nearly 85 percent of the designs are from California) and two designers (Jeffrey Caldewey and Chuck House, who are pre-eminent in their field). And the subject isn't art but label and package design: in short, sales tools. Even the title is a pretentious flim-flam. 'Icon' means either 'sacred image,' which is hardly justified here, or those vulgar little cartoons that offend the eye on computer screens the world around. Surely they didn't mean <that>?
Then revelation comes: Icon is the name of the design firm headed by Caldewey and House. It is hard to escape the conclusion that this is a glorified promotional brochure.
Within those rather severe limitations this is a pretty attractive coffee-table production. Each of the more than 100 wines shown has its own page and is shown in full--the whole 'package,' not just the label. Some are delightful, charming, friendly and fun, notably those of Bonny Doon (whose owner is the famously humorous Randall Grahm), Frog's Leap, Gundlach Bundschu, Honig, Whitehall Lane and (too few) others. Elsewhere, elegance is to be found, as is cutting-edge stylishness--and, unfortunately, other labels that seem prim and merely dignified, as if standing on ceremony.
Each package portrait faces a page with a blessedly brief paragraph of odd facts, high-flown hooey and grammatical lapses (one wonders about the editing here; the first error, although admittedly minor, occurs in the very first line of the introduction). By hooey I mean insider designer prattle like 'the five-sided label . . . represents the five grape varietals used in the blend.' To me, symbolism fails when the designer has to explain it. Especially because this selfsame label clearly lists not five but <four>. Or 'A separate aureate banner proclaims the wine's reserve pedigree.' 'Aureate'? Oh, you mean gold-colored or gold-tone? 'Banner'? Oh, that's the tacky little strip made to resemble, complete with nail holes, the brass title tags found on ancient picture frames. Frankly, a designer still using such old-hat stuff in 2000 has more reason to blush than to boast.
One important point that does come through is that good design isn't simply "dreamt up" but discovered and developed from facts and artifacts specific to each project. A good example is the elegant Lewelling label, inspired by the 19th Century calling card of the winery's founder. Another is Whitehall Lane's, based gloriously on the melted-crayon artwork of the winery owner's three-year-old daughter.
Wine geeks will love this book and so will designers. Ordinary wine-drinkers will enjoy a quick riffle or two but then are likely to leave it on the coffee table and forget about it.--Bill Marsano is an award-winning writer on wines, spirits and travel.
3 of 3 people found the following review helpful
5.0 out of 5 stars Must Have 26 Sep 2003
By A Customer - Published on Amazon.com
A designers must have! Great inspiration on pushing the envelope in packaging design. Jeffrey Caldewey and Chuck House are the top of their field and it shows in every design. A great gift for the upcoming holidays. Everyone from wine connoisseur to artist will enjoy this book.
2 of 2 people found the following review helpful
5.0 out of 5 stars Visual feast 15 Sep 2003
By Kay Allen - Published on Amazon.com
As a lover of wine, fine graphics, a quilter and a librarian by profession, I found Icon to be a fascinating book. Not only were the illustrations beautifully done(the authors must have demanded that their work be produced by a fine printer), but I enjoyed reading about the process these two gentlemen go through in developing a label. As a quilt designer I can see myself employing some of the same techniques in quilt design. And the next time I buy a bottle of wine I will better appreciate the label and the artists who create them for having read this book.This will definitely be on my Christmas gift list for close friends and family who enjoy great art, beautiful books and wine. The perfect gift. Keep up the good work Mr. Caldewey and Mr. House.
2 of 2 people found the following review helpful
5.0 out of 5 stars Great Book for Wine Enthusiasts 15 Mar 2006
By Patrick Rice - Published on Amazon.com
This is a great book for any wine enthusiast. It is the ideal coffee table book to have out when your friends stop by. The book is interesting and a great conversation starter. I really enjoyed this book. Of course, it didn't have every wine label I was looking for, but it did contain many of them. This book would make a perfect gift for anyone.
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