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Icon: Art of the Wine Label (Hardcover)

by Jeffrey Caldewey (Author), Chuck House (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: £55.00
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Product details

  • Hardcover: 228 pages
  • Publisher: Wine Appreciation Guild; Revised edition (Oct 2006)
  • Language English
  • ISBN-10: 1891267302
  • ISBN-13: 978-1891267307
  • Product Dimensions: 33 x 20.6 x 3.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 459,808 in Books (See Bestsellers in Books)

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    #95 in  Books > Art, Architecture & Photography > Graphic Arts > Advertising

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Product Description

Review

Caldewey and House have shaped and influenced the evolution of the international wine label, and developed the concept of the wine package as both a work of art and a commercial enterprise -- Robert Mondavi "Robert Mondavi Winery"


Product Description

The wine label is a powerful icon of modern civilisation. It is a precious object of art that symbolises and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavour and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines. This book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern icongraphy, it documents 100 wine labels and bottle designs in life size with complete descriptions of the genesis and thought behind each deisgn concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars ICON , Art of the Wine Label, 31 Jan 2004
By A Customer
Though wrought of human hands, an icon can be as sacred as the subject it portrays. Richly framed, aglow in the light of candles and wreathed in clouds of incense, it becomes a potal linking the mortal with the divine. Readers of "ICON, ART OF THE WINE LABEL" may feel a similar sense of passage as they browse through this magnificant tome by Jeffrey Caldewey and Chuck House. Aknowledged as the "American Maestros" of wine label design they have shared their personal insights of what creates an effective and great wine label. The visually stunning photographs by Robert S. Bruno elevate the selected bottles to works of art appropriate for adoration. Foreward by Robert Mondavi and the history of wine lables by Hugh Johnson confirm the importance of this book for all those who wish to collect, design, or just oogle wine labels.
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