Ice-Watch - A Belgian brand that has now become an international phenomenon! Since its burst on to the fashion scene in 2007, Ice-Watch has since taken the world by storm and is now available in over 90 countries, with more than 6600 points of sale and an estimated 3.5 million watches being sold in 2011! The fresh innovative designs offer an alternative and affordable fashion watch in today’s modern marketplace. Colour has made the brand an instant hit, along with the simple but well-crafted designs however the key to success is clear; these are watches that can be worn by anyone, they are priced to be accessible to all, and they effortlessly cross generational and cultural boundaries. Change You Can. All Ice-Watch models are subjected to strict quality control and use quality Japanese Miyota quartz movements and are supplied with a 2 year manufacturer’s guarantee. The new Ice-Chrono Matte watches are made out of Ice-Ramic. This is a material unique to Ice-Watch and is made from polyamide and a secret ingredient. This makes the watches water resistant to 100 metres and incredibly strong. Product Details: White Soft Silicone Strap – White Dial- Chronograph – Japanese Miyota Quartz Movement – 100 Metres Water Resistant – Ice-Ramic Case - Includes Bicubic Gift Box that can be used to save for your next Ice-Watch.