The SI.BK.U.S. Ice-Watch is part of the Sili Forever collection. Featuring a classic circular dial in a black finish, this watch is accented by a combination of white-tone circular indices and the iconic Ice-Watch logo. A comfortable and secure fit is provided by a flexible yet hardwearing black silicone strap, fastening with a robust stainless steel pin and buckle clasp. Reliable timekeeping is provided by a three-hand quartz analogue movement, and is equipped with a practical magnified date-display aperture positioned at the 3-hour on the dial.
Ice-Watch is an international concept launched in 2007 in Belgium by Jean-Pierre Lutgen and his team. Within 5 years, the brand is now distributed in more than 100 countries through more than 8000 outlets. It is estimated that over 3.5 million watches were sold in 2011 with an estimated 5 Ice-Watches being sold per minute worldwide. Ice-Watch is the ‘must have’ fashion accessory.
The fresh innovative designs offer an alternative and affordable fashion watch in today’s modern marketplace. Colour has made the brand an instant hit, along with the simple but well-crafted designs however the key to success is clear--these are watches that can be worn by anyone. They are priced to be accessible to all and they effortlessly cross generational and cultural boundaries.
Colour is a part of our world. Colours are all around us, they influence us, affect our mood, feelings and sensations. We all have a favourite colour, a colour that catches our eye. Discover the complete collection of Ice-Watch timepieces and find your own style.
Ice-Watch are proud to be the sponsors of the hit UK ITV1 show ‘Take Me Out’ which is aired at prime time on Saturday evenings.
Ice-Watch have a dedicated celebrity fan base and have featured in many music videos by artists that include David Guetta, Flo Rida, Nicki Minaj, The Saturdays, McFly and The Black Eyed Peas.