Ice-Watch is an international concept launched in 2007 in Belgium by Jean-Pierre Lutgen and his team. Within 3 years, the brand is now distributed in more than 81 countries through more than 5,000 outlets. It is estimated that an approx. 3 million Ice-Watch watches were sold in 2010. Ice-Watch is the ‘must have’ fashion accessory. Available with polycarbonate bracelets or polyurethane and silicone straps, the Ice-Watch comes in an array of colours, sizes and collections. The fresh innovative designs of Ice-Watch offer an alternative and affordable fashion watch in today's modern marketplace. With designs based around the descending tones of the chromatic line you can choose from all the colours of the rainbow. Stay cool with an Ice-Watch. Product Description: - Quartz Analogue Movement – Small Size – Purple Ice-Ramic Bracelet – Purple Dial – Part of the Ice-Solid collection – Purple Ice-Ramic Case - 100m Water Resistant. Ice-Ramic is a very strong plastic composite that combines polyamide with Ice-Watch’s secret material. This gives the watches incredible durability and a smooth polished finish. All Ice-Watch's come with a two year manufacturers guarantee and a colour/texture coded gift box that can also be used as a money box (ready to save up for your next Ice-Watch!). Ice-Watch offer four different size options: Small: 38mm, Unisex: 43mm, Big: 48mm, Big Big: 52mm. The watches also come with a colourful Ice-Watch mobile phone charm.