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Iams Cat Food ProActive Health Adult Rich In Succulent Roast Chicken 10 kg

by Iams
4.4 out of 5 stars  See all reviews (13 customer reviews)


RRP: 39.99
Price: 32.90 (3.29 / kg) & FREE Delivery in the UK. Details
You Save: 7.09 (18%)
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  • Rich in succulent roast chicken
  • Iams adult cat food is formulated with high quality protein to help your cat maintain strong muscles
  • Formulated with prebiotics and beet pulp to promote healthy digestion and strong defenses
  • Enriched with antioxidants to help support a healthy immune system
  • Fortified with seven essential nutrients to keep your cat's heart healthy and strong
  • Petcare and nutrition developed with veterinarians
  • Iams ProActive Health kibbles have no added artificial colours, flavours or preservatives
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Frequently Bought Together

Iams Cat Food ProActive Health Adult Rich In Succulent Roast Chicken 10 kg + Iams Cat Food ProActive Health Adult With Wild Ocean Fish and Chicken 10 kg
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Product Information

Technical Details
Item Weight10 Kg
Product Dimensions58.2 x 34.2 x 10 cm
Item model number81409146
FlavorRich in Succulent Roast Chicken
Size10kg
Weight10 kilograms
Number of Items1
Quantity1
Storage InformationStore in a cool, dry place, ideally in a sealed container.
  
Additional Information
ASINB0015QBFZC
Best Sellers Rank 786 in Pet Supplies (See top 100)
Shipping Weight10 Kg
Date First Available15 Aug 2009
  
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Product Description

Product Description

With high quality protein, Iams adult cat food ProActive Health Rich in Succulent Roast Chicken keeps cats strong. Formulated with prebiotics that work inside the digestive tract, each bite promotes healthy digestion and strong defenses. It is fortified with seven essential nutrients to keep your cat’s heart healthy and strong and enriched with antioxidants to help support a healthy immune system. Plus, Iams ProActive Health petcare is developed with veterinarians and is 100% complete and balanced to keep your favourite feline strong. The crunchy kibbles have no added artificial colours, flavours or preservatives.


High Quality Protein
Contains 85% animal protein (Out of total protein content)


Strong Muscles
Chicken for strong muscles


Healthy Digestion
Formulated with prebiotics to promote healthy digestion and strong defenses


Strong Immune System
Enriched with antioxidants to help support a healthy immune system


Healthy Heart
Fortified with seven essential nutrients to keep your cat’s heart healthy and strong


Developed with Veterinarians

Product Comparison

Find the right food for your cat.
With high quality animal protein plus prebiotics to help with digestion, Iams ProActive Health provides the complete and balanced daily nutrition.

Kitten and Junior
1-12 Months
Adult
1-6 years
Mature and Senior
7+ years
Special Dietary Requirements
 

Chicken

Chicken

Salmon

Lamb

Fish

Chicken

Fish

Light in Fat

Hairball

Multi-Cat

Benefits
Quality Protein
Healthy Digestion
Strong Muscles
Immune System
Healthy Heart
 
Developing Bones
           
Brain Development
           
Healthy Joints
       
Healthy Weight
           
Hairball Care
         

FAQ’s

How can I be sure of the quality of Iams Cat products?
Quality is the cornerstone of their business at P&G Pet Care, from the high standards they put on ensuring the quality and safety of our ingredients to our innovative formulas that enhance the lives of dogs and cats. They go above and beyond typical pet food quality assurance practices to be sure that our nutrition is healthy and safe for pets. One example is that the premium foods from P&G Pet Care are fixed-formula foods as opposed to lowest-cost formulas. Fixed formulas have a “stable ingredient profile.” That means the recipes don’t fluctuate with the cost of the ingredients and the proportions of those ingredients remain the same, regardless of cost. The nutritional benefit of a fixed formula is consistency. Every time you purchase a bag of Iams Cat food, the high quality ingredients and the proportion of those ingredients will be the same. They go even further to ensure the quality by pulling product samples throughout the manufacturing process for complete nutritional analysis of each batch of food produced.

Can high protein affect my pet's behavior?
Protein is a nutrient that is vital to your cat. The protein level in Iams products is optimum for the overall health and well-being of your animal and has absolutely no effect on behaviour.

What is the difference between kitten food and adult food?
Kittens have particularly demanding nutritional requirements because the most rapid growth occurs during the first months of a cat’s life. The energy need of growing kittens at 6 months of age is about twice that of adult cats. All of Iams' formulas are complete and balanced, however, kitten food tends to be more energy-rich (more calories per gram of food fed) and nutrient-dense (e.g. more protein per calorie eaten) than adult formulas.

Ingredients

Dried Chicken And Turkey
Maize
Wheat
Animal Fat
Dried Beet Pulp (1.7%)
Hydrolysed Animal Proteins
Fructooligosaccharides (0.68%)
Potassium Chloride
Dried Whole Egg
Brewer's Dried Yeast
Fish Oil
Calcium Carbonate


Customer Questions & Answers

Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars Good grub for all cats 4 Nov 2011
By Rowena Hoseason HALL OF FAME TOP 50 REVIEWER
Size Name:10kg
My moggies have been eating Iams for 10yrs or more, and thrive on it. It's a complete diet in itself, so you don't need to feed them 'wet' cat food as well -- although mine do appreciate a bit of variety and the odd sachet of something juicy, too.
You don't need to feed cats very much Iams -- portion sizes are quite small -- and it's easy to over-feed, so you have to be a bit careful that you don't end up with fat cats!
Iams pellets are ideal for cats who live indoors and use litter trays; there's less to clean up and it's much less smelly/offensive.
You MUST ensure that your cats have plenty of water available, however.

It's also worth bearing in mind that some of the more specialised varieties cna get quite expensive. Always check the 'price per kilo'. Bigger bags are generally cheaper BUT my cats do get bored with eating one flavour for a long time. So you may need to get a couple of properly airtight tins so you can buy big bags at low prices, and swap between varieties to keep cats happy. And you definitely need airtight tins: the bags are resealable but the seal isn't perfect, and it seems that some of the flavour escapes over time, which again makes the food less interesting for the felines.

Another thing I have noticed is that when I've tried the cats on own-brand supermarket dried foods, after eating Iams, they have been far less keen. Sometimes it's a struggle to get the cats to eat other brands... so be aware that they may get very familiar with Iams, and then not want to eat much else!

8/10
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
4.0 out of 5 stars Great grub for finickity felines 4 Nov 2011
By Rowena Hoseason HALL OF FAME TOP 50 REVIEWER
Size Name:1.5kg
My moggies have been eating Iams for 10yrs or more, and thrive on it. It's a complete diet in itself, so you don't need to feed them 'wet' cat food as well -- although mine do appreciate a bit of variety and the odd sachet of something juicy, too.
You don't need to feed cats very much Iams -- portion sizes are quite small -- and it's easy to over-feed, so you have to be a bit careful that you don't end up with fat cats!
Iams pellets are ideal for cats who live indoors and use litter trays; there's less to clean up and it's much less smelly/offensive.
You MUST ensure that your cats have plenty of water available, however.

It's also worth bearing in mind that some of the more specialised varieties cna get quite expensive. Always check the 'price per kilo'. Bigger bags are generally cheaper BUT my cats do get bored with eating one flavour for a long time. So you may need to get a couple of properly airtight tins so you can buy big bags at low prices, and swap between varieties to keep cats happy. And you definitely need airtight tins: the bags are resealable but the seal isn't perfect, and it seems that some of the flavour escapes over time, which again makes the food less interesting for the felines.

Another thing I have noticed is that when I've tried the cats on own-brand supermarket dried foods, after eating Iams, they have been far less keen. Sometimes it's a struggle to get the cats to eat other brands... so be aware that they may get very familiar with Iams, and then not want to eat much else!

8/10
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
4.0 out of 5 stars Big helping of high quality cat food 4 Nov 2011
By Rowena Hoseason HALL OF FAME TOP 50 REVIEWER
Size Name:15kg
My moggies have been eating Iams for 10yrs or more, and thrive on it. It's a complete diet in itself, so you don't need to feed them 'wet' cat food as well -- although mine do appreciate a bit of variety and the odd sachet of something juicy, too.
You don't need to feed cats very much Iams -- portion sizes are quite small -- and it's easy to over-feed, so you have to be a bit careful that you don't end up with fat cats!
Iams pellets are ideal for cats who live indoors and use litter trays; there's less to clean up and it's much less smelly/offensive.
You MUST ensure that your cats have plenty of water available, however.

It's also worth bearing in mind that some of the more specialised varieties cna get quite expensive. Always check the 'price per kilo'. Bigger bags are generally cheaper BUT my cats do get bored with eating one flavour for a long time. So you may need to get a couple of properly airtight tins so you can buy big bags at low prices, and swap between varieties to keep cats happy. And you definitely need airtight tins: the bags are resealable but the seal isn't perfect, and it seems that some of the flavour escapes over time, which again makes the food less interesting for the felines.

Another thing I have noticed is that when I've tried the cats on own-brand supermarket dried foods, after eating Iams, they have been far less keen. Sometimes it's a struggle to get the cats to eat other brands... so be aware that they may get very familiar with Iams, and then not want to eat much else!

8/10
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars All my cats love Iams 24 May 2014
Size Name:10kg|Verified Purchase
I have been buying Iams for years and I go through a lot of it, having 15 cats! All of the like Iams, some preferring it to meat while others eat both. Ordering from Amazon saves me a trip to the pet shop, where it is dearer anyway, and it makes things easier for me as well as keeping the cats happy.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars My babies(2 cats) love them 19 May 2014
Size Name:10kg|Verified Purchase
My 13 year young immoratal kids(twins) love this! They are still super active and play like 1 year old kittens!

Have been using IAMs cat food for nearl 10 years now. Especially the IAMs Light - which I have used for nearly 8 years.

They ahve lived in multiple countries and tagged along with me- with some Divine protection- and thakns to IAMs are very happy and intimacy-capable four-legged Loved ones of mine.

Thank you IAMs for your products.- even if the R&D methods are highly controversial amongst animal lovers.
Comment | 
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Most Recent Customer Reviews
5.0 out of 5 stars Iams cat food
several ferel cats have moved into my stable and back porch , they used to be very bedraggled and poor looking , feeding them iams has made a huge difference to the look of them ,... Read more
Published 2 months ago by J. D. Wilson
4.0 out of 5 stars cat complete
My cats love this...and all seem to stay fit and well,whn we feed it too them,as well!! Turned up.on time too,as usual..always good service!!:-) would reccomend!!
Published 3 months ago by tenko66
5.0 out of 5 stars Best value for money
Fantastic service. My order delivered quicker then I was expecting. The food will last me 8 months or more. Read more
Published 4 months ago by lms
1.0 out of 5 stars thumbs down
After purchasing the 10kg bag of biscuits I assumed my cat would love them. She cannot stand them! I must admit they smell like cheese, not nice. What do I with them???
Published 6 months ago by CJev
5.0 out of 5 stars Pleased
Bought this through recommendation from a friend, as kittens were wasting their food, and not eating all kinds of different brands. Now have put on weight and looking really well.
Published 7 months ago by Mrs Raydene Harvey
5.0 out of 5 stars Great cat food and a great price
Buying this has made it affordable for me to feed two cats on Iams and having it delivered free is just the icing on the cake.
Published 13 months ago by Annie
5.0 out of 5 stars My cats love them!
Bought into subscription because my cats love them so much. Excellent service and great value! Many thanks for the whole process! So easy
Published 17 months ago by JennyR
5.0 out of 5 stars iams dry food
just reviewed other Iams dry catfood, both are excellent, cats love it, and it has a wonderful effect on coat condition: also, great value, lasts 3 months easily
Published 18 months ago by ginny
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