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  • Iams Cat Food ProActive Health Adult With Norwegian Salmon and Chicken 1 kg - Pack of 4
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Iams Cat Food ProActive Health Adult With Norwegian Salmon and Chicken 1 kg - Pack of 4

by Iams

Available from these sellers.
1 new from £45.99
Norwegian Salmon & Chicken
4 x 1kg
  • With Norwegian salmon & chicken
  • Iams adult cat food is formulated with high quality protein to help your cat maintain strong muscles
  • Formulated with prebiotics to promote healthy digestion and strong defenses
  • Enriched with antioxidants to help support a healthy immune system
  • Fortified with seven essential nutrients to keep your cat's heart healthy and strong
  • Petcare and nutrition developed with veterinarians
  • Iams ProActive Health kibbles have no added artificial colours, flavours or preservatives
See more product details

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Flavour Name: Norwegian Salmon & Chicken | Size Name: 4 x 1kg
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Product Information

Flavour Name: Norwegian Salmon & Chicken | Size Name: 4 x 1kg
Technical Details
Item Weight998 g
Product Dimensions31.8 x 19.4 x 16.8 cm
Pet Life StageAdult
FlavorNorwegian Salmon & Chicken
Size4 x 1kg
Weight1000 Grams
Number of Items4
Quantity4
Specific UsesHeart
  
Additional Information
ASINB00857N4MG
Best Sellers Rank 33,345 in Pet Supplies (See top 100)
Shipping Weight4.1 Kg
Date First Available19 May 2012
  
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Product Description

Flavour Name: Norwegian Salmon & Chicken | Size Name: 4 x 1kg

With high quality protein, Iams adult cat food ProActive Health With Norwegian Salmon & Chicken keeps cats strong. Formulated with prebiotics that work inside the digestive tract, each bite promotes healthy digestion and strong defenses. It is fortified with seven essential nutrients to keep your cat’s heart healthy and strong and enriched with antioxidants to help support a healthy immune system. Plus, Iams ProActive Health petcare is developed with veterinarians and is 100% complete and balanced to keep your favourite feline strong. And the crunchy kibbles have no added artificial colours, flavours or preservatives.


High Quality Protein
Contains 85% animal protein (Out of total protein content)


Strong Muscles
Salmon and chicken for strong muscles


Healthy Digestion
Formulated with prebiotics to promote healthy digestion and strong defenses


Strong Immune System
Enriched with antioxidants to help support a healthy immune system


Healthy Heart
Fortified with seven essential nutrients to keep your cat’s heart healthy and strong


Developed with Veterinarians

Product Comparison

Find the right food for your cat.
With high quality animal protein plus prebiotics to help with digestion, Iams ProActive Health provides the complete and balanced daily nutrition.

Kitten and Junior
1-12 Months
Adult
1-6 years
Mature and Senior
7+ years
Special Dietary Requirements
 

Chicken

Chicken

Salmon

Lamb

Fish

Chicken

Fish

Light in Fat

Hairball

Multi-Cat

Benefits
Quality Protein
Healthy Digestion
Strong Muscles
Immune System
Healthy Heart
 
Developing Bones
           
Brain Development
           
Healthy Joints
       
Healthy Weight
           
Hairball Care
         

FAQ’s

How can I be sure of the quality of Iams Cat products?
Quality is the cornerstone of their business at P&G Pet Care, from the high standards they put on ensuring the quality and safety of our ingredients to our innovative formulas that enhance the lives of dogs and cats. They go above and beyond typical pet food quality assurance practices to be sure that our nutrition is healthy and safe for pets. One example is that the premium foods from P&G Pet Care are fixed-formula foods as opposed to lowest-cost formulas. Fixed formulas have a “stable ingredient profile.” That means the recipes don’t fluctuate with the cost of the ingredients and the proportions of those ingredients remain the same, regardless of cost. The nutritional benefit of a fixed formula is consistency. Every time you purchase a bag of Iams Cat food, the high quality ingredients and the proportion of those ingredients will be the same. They go even further to ensure the quality by pulling product samples throughout the manufacturing process for complete nutritional analysis of each batch of food produced.

Can high protein affect my pet's behavior?
Protein is a nutrient that is vital to your cat. The protein level in Iams products is optimum for the overall health and well-being of your animal and has absolutely no effect on behaviour.

What is the difference between kitten food and adult food?
Kittens have particularly demanding nutritional requirements because the most rapid growth occurs during the first months of a cat’s life. The energy need of growing kittens at 6 months of age is about twice that of adult cats. All of Iams' formulas are complete and balanced, however, kitten food tends to be more energy-rich (more calories per gram of food fed) and nutrient-dense (e.g. more protein per calorie eaten) than adult formulas.


Customer Questions & Answers

Customer Reviews

4.5 out of 5 stars
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Jimbo VINE VOICE on 17 July 2013
Flavour Name: Norwegian Salmon & ChickenSize Name: 3 x 3kg Vine Customer Review of Free Product ( What's this? )
My two cats, Brandy and Spaghetti are generally unfussy and will only turn their noses up at really cheap tinned food (although Spaghetti is not interested in 'real' salmon and generally walks away when this treat is presented to her). Normally they have whiskas dry cat food complemented by 'real' food (chicken, fish etc.) and are attuned to the sound of the bag opening within a 3 mile radius and can appear home within seconds one the food is in the bowl. Iams is a more expensive dry food, which promises additional health benefits for adult cats. Brandy is particularly susceptible to excessive moulting and sometimes has bald patches on her fur so I was interested to see if this was still the case when presented with 'posh' cat food. I am pleased to say that she is noticeably healthier and her fur is much better, although I cannot definitely say the Iams has helped it does seem to have done the trick.
I need to point out that the bags are not as easy to open as other cat foods - you cannot pull them apart and reseal them, and have to cut them and make a pouring spout yourself (thanks Mr. Maker for assistance with this) The bags are also quite large (3kg as opposed to the 2kg bags I normally purchase) and are therefore not as easy to store.
I can assume that my cats are happy with Iams food, and I will continue to provide this to them until they tell me they want to revert back to their old choice.
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2 of 2 people found the following review helpful By S. Wilson TOP 100 REVIEWERVINE VOICE on 24 July 2013
Flavour Name: Norwegian Salmon & ChickenSize Name: 3 x 3kg Vine Customer Review of Free Product ( What's this? )
Well both of our cats liked the Iams however there is a snowballs chance in hell that I would manage to convince them to go onto this solely and give up their wet food as both like their meat far too much! They both woofed down the Iams biscuits though and I am therefore going to continue to feed the Iams alongside their normal wet food until the packs run out. So a paws up in our house although not enough to give up the wet food as I honestly think if I took it away they would leave home and find another home which fed them meat! A couple of negatives for me on the Iams in that like other reviewers have said the bag isn't resealable and also the cost. On the resealing issue we have just used a couple of wooden line pegs to seal the bag and that has worked perfectly well to be honest with the top of the bag folded over. On the price I think it would have to be a bit cheaper for me to consider buying it in the future as compared to my local well known supermarket the price just isn't competitive enough. I can buy the same weight in a well known cat food brand that begins with W for £16 less. Yes I fully understand that the Iams is better nutritionally (although marginally from comparing the nutrition values) but unless the price was more competitive we just couldn't consider switching in our home. A really good cat food though and I would definitely switch if possible in the future.
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1 of 1 people found the following review helpful By Rowena Hoseason HALL OF FAMETOP 50 REVIEWER on 4 Nov. 2011
Flavour Name: New Zealand Lamb & ChickenSize Name: 15kg
My moggies have been eating Iams for 10yrs or more, and thrive on it. It's a complete diet in itself, so you don't need to feed them 'wet' cat food as well -- although mine do appreciate a bit of variety and the odd sachet of something juicy, too.
You don't need to feed cats very much Iams -- portion sizes are quite small -- and it's easy to over-feed, so you have to be a bit careful that you don't end up with fat cats!
Iams pellets are ideal for cats who live indoors and use litter trays; there's less to clean up and it's much less smelly/offensive.
You MUST ensure that your cats have plenty of water available, however.

It's also worth bearing in mind that some of the more specialised varieties cna get quite expensive. Always check the 'price per kilo'. Bigger bags are generally cheaper BUT my cats do get bored with eating one flavour for a long time. So you may need to get a couple of properly airtight tins so you can buy big bags at low prices, and swap between varieties to keep cats happy. And you definitely need airtight tins: the bags are resealable but the seal isn't perfect, and it seems that some of the flavour escapes over time, which again makes the food less interesting for the felines.

Another thing I have noticed is that when I've tried the cats on own-brand supermarket dried foods, after eating Iams, they have been far less keen. Sometimes it's a struggle to get the cats to eat other brands... so be aware that they may get very familiar with Iams, and then not want to eat much else!

8/10
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9 of 10 people found the following review helpful By MSU VINE VOICE on 28 May 2013
Flavour Name: Norwegian Salmon & ChickenSize Name: 3 x 3kg Vine Customer Review of Free Product ( What's this? )
Length: 0:34 Mins
This is Willow (you will also see the back of my glamorous assistant usually known as Little Miss MSU). You will see from the colouring of the packaging what her usual brand of cat food is.

This was our first go at doing a video review so please be gentle with us! The short version is, we put out both the usual food and the new food & she dived right in to the new food. Obviously she may just be wondering what it is? and why it's there? and be generally confused. However first impressions are that she quite likes it.
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2 of 2 people found the following review helpful By Tom Douglas TOP 500 REVIEWERVINE VOICE on 17 July 2013
Flavour Name: Norwegian Salmon & ChickenSize Name: 3 x 3kg Vine Customer Review of Free Product ( What's this? )
Ahh, the rank smell of cat meat, but sadly my cats love it and go on hunger strike* when fed with own-label kibble.

[*I believe that a hunger strike entails dining at a neighbour's house]

So I was sceptical but hopeful that Iams would save me from the tyranny of meat. I tested Adult Lamb, Adult Salmon and Adult Light Chicken.

The kibble itself and clean and not dusty, so it is easy to handle, and has a faint and not unpleasant odour. There is no obvious different between the three flavours.

The two cats' verdict: delicious

The have, sadly, rumbled the light chicken version and give it the cold shoulder, but tuck heartily into the Lamb and Salmon. We do have to remember to give them plenty of water, but we soon got into the routine of refreshing the water bowl at every feeding time.

Pricewise, it is about level with meat unless you buy a value range meat.

Five stars.
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Flavour Name: Norwegian Salmon & Chicken | Size Name: 4 x 1kg