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He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.
From the Trade Paperback edition.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.
From the Trade Paperback edition.
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Nicola Iacocca, my father, arrived in this country in 1902 at the age of twelve-poor, alone, and scared. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
Nicola Iacocca, my father, arrived in this country in 1902 at the age of twelve-poor, alone, and scared. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Mass Market Paperback
Lee Iacocca, the corporate icon of the "go go" era, recounts (with co-writer William Novak) how he did it his way, with a little help from his friends. He sets the record straight about insinuations that he was a flamboyant flash in the pan or had Mafia ties. A sense of honesty pervades his narrative, which often reveals more about the man than he probably intended. This 1984 classic is a cultural account of a time when American manufacturing was full of vitality, and marketing was simpler and more direct. At the time, experts warned Iacocca that you can know too much about everything and that a flood of information will just slow you down. He decided to know it all, anyway. His philosophy, well expressed between anecdotes, seems almost naïve now, certainly when contrasted with the ruthlessness of his nemesis, Henry Ford II. Iacocca gets the last laugh with his insider descriptions of life in the corporate glass house. getAbstract recommends this frank, refreshing yarn to postboomer business leaders, managers on the ascent, car buffs and manufacturers who operate within a dealer network.
2 of 2 people found the following review helpful
Format:Mass Market Paperback
It's truly a Management book but at the same time a thriller which should be read by people in low spirits especially those who have just been fired from their positions.
1 of 1 people found the following review helpful
Format:Mass Market Paperback
The book traces his downfall at Ford to his rise at Chrysler. The other reviewer was right, this isn't so much a book about being a CEO as it is about a person struggling through a very difficult time in their life.
I personally found the book to be fascinating (I'm a car nut) and inspirational because of his ability to triumph in the end.
A good read!
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Most Recent Customer Reviews
Enlightening, Entertaining and Inspirational!
Lee Iacocca is best known for bringing back Chrysler from the brink of bankruptcy and taking $1 a year as a salary to show his commitment to the cause. Read more
Published on 27 Aug 2008 by C. Clayton
The best business book I have ever read
How I wish that I had read this book ten years ago! Lee Iacocca had written an un-putdownable account of his business experience - much of it near to or at the top of the... Read more
Published on 18 Mar 2007 by CS
iaccoca
A must read for any business student or enterpreneur. Easy to read and excellently delivered. A lot hasn't changed on how business is done today.
Published on 7 Mar 2004
Dickens only WISHES he could have written this book!!
I've read biographies, a number of them, but this is just about the best I have ever read. It reads like a novel, with interesting twists on every page. Read more
Published on 8 July 1999
Its a story of a dawn
Its a story a dawn. How he fought with the darkness, broke it and brought a new day for us. Thanx to Iacocca. A man who never say die. Read more
Published on 2 July 1999
Day dreams can also be given true shape.
A story of a true enterprenure, who was victim of generic management and close ended policy at ford but at last got open ended system where using his talent gave a new shape to... Read more
Published on 26 April 1999
a life and struggle of an immigrant son in america
I read this book,it was a fascinating experience to learn things from iacocca how he got over the struggling periods from Ford to Chrysler. Read more
Published on 29 Mar 1999
Fascinating
This is a not a book about a CEO. This is not a book about Management. This is not a book about Business. Read more
Published on 5 Dec 1997
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