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Product Description
Product Description
The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated!
Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy!
You’ll Learn How To:
• Create an app with unique value to customers who’ll pay for it
• Cut through the clutter in an App Store with more than 475,000 apps
• Target and segment your audience–and reach it with pinpoint accuracy
• Identify your true competitors, learn from them, and successfully sell against them
• Use social media to build strong relationships with thousands of potential buyers
• Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs
• Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more
• Utilize social media to generate positive word-of-mouth
• Get promoted in traditional media at surprisingly low costs
• Time your launch and marketing activities for maximum impact
• Write, publish, and distribute winning press releases
• Price your app carefully and adjust pricing to maximize long-term revenue
About the Author
Jeffrey Hughes is the creator and lead instructor for Xcelme’s (www.xcelme.com) iPhone and iPad App Marketing course, which has helped hundreds of independent developers market their iPhone and iPad apps effectively in a very competitive market. He has two decades of experience as a marketer, publisher, and speaker, working with high tech companies including McAfee, Blue Coat, and Novell.
Jeffrey consults and gives seminars around the world to developers, corporations, and universities on how to position their apps, improve their marketing approach, and win new customers. Hughes is the author of 13 books including Android Apps Marketing: Secrets to Selling Your Android App. Hughes has a B.S. degree in marketing and a minor in computer science from Brigham Young University. He resides in Scottsdale, Arizona.
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Customer Reviews
Most Helpful Customer Reviews
3 of 4 people found the following review helpful
Format:Paperback
Gone are the days that you could submit your apps to the App Store and without much effort at all thousands of eager users downloaded it. Unfortunately, as apps have become more popular, the competition has become far more fierce. Now, quality isn't enough. Even a low price won't guarantee downloads or a listing on the top apps lists. Now, like every other type of business venture, you have to market.
iphone & ipad Apps Marketing is not a programming guide and does not give any details about how to submit your app for review. There are other books for that sort of thing. Instead, iphone & ipad Apps Marketing focuses entirely on marketing, everything from making sure you pick the correct category for your app and targeting the right audience through creating descriptions and web pages that pop to the importance of reviews and promoting your work on other social networks.
Beyond the need to market, there were several topics discussed that are extremely important. One is about the pricing debate, especially how to balance making money and attracting customers. The second is the need to create quality and quantity. There are so many apps that aren't worth the price (even when they are free). Yet, in order to keep apps from dying a natural death, new material needs to be added fairly regularly. Again, trying to do both is pretty tricky.
iphone & ipad Apps Marketing is not a programming guide and does not give any details about how to submit your app for review. There are other books for that sort of thing. Instead, iphone & ipad Apps Marketing focuses entirely on marketing, everything from making sure you pick the correct category for your app and targeting the right audience through creating descriptions and web pages that pop to the importance of reviews and promoting your work on other social networks.
Beyond the need to market, there were several topics discussed that are extremely important. One is about the pricing debate, especially how to balance making money and attracting customers. The second is the need to create quality and quantity. There are so many apps that aren't worth the price (even when they are free). Yet, in order to keep apps from dying a natural death, new material needs to be added fairly regularly. Again, trying to do both is pretty tricky.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
10 reviews
12 of 13 people found the following review helpful
Too vague for my taste
28 Jun 2011
Format:Paperback
To me the book text sounds like a half-heartedly executed commissioned job on a topic the author does not know much about.
Here follow some excerpts from the book which I would've loved to read before buying, so I know what kind of vague "advices" are inside:
"... you can get lots of ideas by simply searching a particular topic in Google for ideas..."
"In the mobile economy, people are reading less when it comes to their communications."
"An effective iPhone/iPad app name can help increase your sales ... "
"Testimonials, especially from well-known publications, can influence your sales."
Here follow some excerpts from the book which I would've loved to read before buying, so I know what kind of vague "advices" are inside:
"... you can get lots of ideas by simply searching a particular topic in Google for ideas..."
"In the mobile economy, people are reading less when it comes to their communications."
"An effective iPhone/iPad app name can help increase your sales ... "
"Testimonials, especially from well-known publications, can influence your sales."
5 of 5 people found the following review helpful
Does not give you direction at all
10 Dec 2011
Format:Kindle Edition|Amazon Verified Purchase
I will be frank, this book does give beginner a view of all the tools you may have your hand on in the process of marketing and selling your apps.
But this books does not give you direction, or strategy how to use those tools effectively, what are the most 20% important tools? Where do I have to focus at?
It's like a list of all the tools you may use, but don't tell you how you should use those tools effectively.
If you are like me, looking for a book to show you the way, show you how to marketing your apps, show you marketing strategy, then this book is not for you.
One more thing that I don't like in this book, is I don't see the author mention much about his successful apps, Don't see many statistic numbers, actual numbers from his business,... This make wonder if the author really creates app and marketing apps successfully or not.
But this books does not give you direction, or strategy how to use those tools effectively, what are the most 20% important tools? Where do I have to focus at?
It's like a list of all the tools you may use, but don't tell you how you should use those tools effectively.
If you are like me, looking for a book to show you the way, show you how to marketing your apps, show you marketing strategy, then this book is not for you.
One more thing that I don't like in this book, is I don't see the author mention much about his successful apps, Don't see many statistic numbers, actual numbers from his business,... This make wonder if the author really creates app and marketing apps successfully or not.
Insufficient Information
28 Mar 2012
Format:Paperback
I agree with the other reviewers who say this book is too vague and not specific enough. It's very good at telling you what needs to be done, but not how to do it. For example, in the chapter on "Identifying Your Target Audience" Mr. Hughes says that you need to know your target audience before you can market to them. That's great info, we newbies need to know that, but how do those newbies go about identifying their target audience? What is the mechanism for doing that? Interview friends, stand outside the supermarket with a clipboard, what? The author doesn't say. You are told that you need to do market analysis, figure out the need for your app. Good, we'll do it, how does one go about that? No information.
Other parts of the book are a little more specific, like the sections on App Pricing, but overall Mr. Hughes is way too big on telling you what must be done and leaving you hanging on how to do it. Since the "how to" will be particularly problematic for us newbies, the book is lacking essential information.
Other parts of the book are a little more specific, like the sections on App Pricing, but overall Mr. Hughes is way too big on telling you what must be done and leaving you hanging on how to do it. Since the "how to" will be particularly problematic for us newbies, the book is lacking essential information.
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