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Product Description
The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!
There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!
You’ll Learn How To
- Identify your app’s unique value, target audience, and total message
- Understand the App Store’s dynamics and choose the right strategy to cut through clutter
- Set the right price for your app
- Get App Store and third-party reviewers to recommend your apps
- Write effective press releases for your apps and time your publicity for maximum effectiveness
- Blog about your app and get the attention of influential bloggers
- Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
- Use promotions and cross-marketing, just like professional marketers do
- Build an audience that will buy your next app, too!
From the Back Cover
The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!
There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!
You’ll Learn How To
- Identify your app’s unique value, target audience, and total message
- Understand the App Store’s dynamics and choose the right strategy to cut through clutter
- Set the right price for your app
- Get App Store and third-party reviewers to recommend your apps
- Write effective press releases for your apps and time your publicity for maximum effectiveness
- Blog about your app and get the attention of influential bloggers
- Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
- Use promotions and cross-marketing, just like professional marketers do
- Build an audience that will buy your next app, too!
Inside This Book
(Learn More)
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Customer Reviews
Most Helpful Customer Reviews
3 of 4 people found the following review helpful
Format:Paperback
Gone are the days that you could submit your apps to the App Store and without much effort at all thousands of eager users downloaded it. Unfortunately, as apps have become more popular, the competition has become far more fierce. Now, quality isn't enough. Even a low price won't guarantee downloads or a listing on the top apps lists. Now, like every other type of business venture, you have to market.
iphone & ipad Apps Marketing is not a programming guide and does not give any details about how to submit your app for review. There are other books for that sort of thing. Instead, iphone & ipad Apps Marketing focuses entirely on marketing, everything from making sure you pick the correct category for your app and targeting the right audience through creating descriptions and web pages that pop to the importance of reviews and promoting your work on other social networks.
Beyond the need to market, there were several topics discussed that are extremely important. One is about the pricing debate, especially how to balance making money and attracting customers. The second is the need to create quality and quantity. There are so many apps that aren't worth the price (even when they are free). Yet, in order to keep apps from dying a natural death, new material needs to be added fairly regularly. Again, trying to do both is pretty tricky.
iphone & ipad Apps Marketing is not a programming guide and does not give any details about how to submit your app for review. There are other books for that sort of thing. Instead, iphone & ipad Apps Marketing focuses entirely on marketing, everything from making sure you pick the correct category for your app and targeting the right audience through creating descriptions and web pages that pop to the importance of reviews and promoting your work on other social networks.
Beyond the need to market, there were several topics discussed that are extremely important. One is about the pricing debate, especially how to balance making money and attracting customers. The second is the need to create quality and quantity. There are so many apps that aren't worth the price (even when they are free). Yet, in order to keep apps from dying a natural death, new material needs to be added fairly regularly. Again, trying to do both is pretty tricky.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
10 reviews
12 of 13 people found the following review helpful
Too vague for my taste
28 Jun 2011
Format:Paperback
To me the book text sounds like a half-heartedly executed commissioned job on a topic the author does not know much about.
Here follow some excerpts from the book which I would've loved to read before buying, so I know what kind of vague "advices" are inside:
"... you can get lots of ideas by simply searching a particular topic in Google for ideas..."
"In the mobile economy, people are reading less when it comes to their communications."
"An effective iPhone/iPad app name can help increase your sales ... "
"Testimonials, especially from well-known publications, can influence your sales."
Here follow some excerpts from the book which I would've loved to read before buying, so I know what kind of vague "advices" are inside:
"... you can get lots of ideas by simply searching a particular topic in Google for ideas..."
"In the mobile economy, people are reading less when it comes to their communications."
"An effective iPhone/iPad app name can help increase your sales ... "
"Testimonials, especially from well-known publications, can influence your sales."
5 of 5 people found the following review helpful
Does not give you direction at all
10 Dec 2011
Format:Kindle Edition|Amazon Verified Purchase
I will be frank, this book does give beginner a view of all the tools you may have your hand on in the process of marketing and selling your apps.
But this books does not give you direction, or strategy how to use those tools effectively, what are the most 20% important tools? Where do I have to focus at?
It's like a list of all the tools you may use, but don't tell you how you should use those tools effectively.
If you are like me, looking for a book to show you the way, show you how to marketing your apps, show you marketing strategy, then this book is not for you.
One more thing that I don't like in this book, is I don't see the author mention much about his successful apps, Don't see many statistic numbers, actual numbers from his business,... This make wonder if the author really creates app and marketing apps successfully or not.
But this books does not give you direction, or strategy how to use those tools effectively, what are the most 20% important tools? Where do I have to focus at?
It's like a list of all the tools you may use, but don't tell you how you should use those tools effectively.
If you are like me, looking for a book to show you the way, show you how to marketing your apps, show you marketing strategy, then this book is not for you.
One more thing that I don't like in this book, is I don't see the author mention much about his successful apps, Don't see many statistic numbers, actual numbers from his business,... This make wonder if the author really creates app and marketing apps successfully or not.
Insufficient Information
28 Mar 2012
Format:Paperback
I agree with the other reviewers who say this book is too vague and not specific enough. It's very good at telling you what needs to be done, but not how to do it. For example, in the chapter on "Identifying Your Target Audience" Mr. Hughes says that you need to know your target audience before you can market to them. That's great info, we newbies need to know that, but how do those newbies go about identifying their target audience? What is the mechanism for doing that? Interview friends, stand outside the supermarket with a clipboard, what? The author doesn't say. You are told that you need to do market analysis, figure out the need for your app. Good, we'll do it, how does one go about that? No information.
Other parts of the book are a little more specific, like the sections on App Pricing, but overall Mr. Hughes is way too big on telling you what must be done and leaving you hanging on how to do it. Since the "how to" will be particularly problematic for us newbies, the book is lacking essential information.
Other parts of the book are a little more specific, like the sections on App Pricing, but overall Mr. Hughes is way too big on telling you what must be done and leaving you hanging on how to do it. Since the "how to" will be particularly problematic for us newbies, the book is lacking essential information.
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