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ID: The Quest for Identity in the 21st Century: The Quest for Meaning in the 21st Century
 
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ID: The Quest for Identity in the 21st Century: The Quest for Meaning in the 21st Century (Paperback)

by Susan Greenfield (Author)
2.8 out of 5 stars  See all reviews (4 customer reviews)
RRP: £8.99
Price: £5.70 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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ID: The Quest for Identity in the 21st Century: The Quest for Meaning in the 21st Century + Tomorrow's People: How 21st-Century Technology is Changing the Way We Think and Feel + The Private Life of the Brain (Penguin Press Science)
Price For All Three: £19.16

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Product details

  • Paperback: 320 pages
  • Publisher: Sceptre (2 April 2009)
  • Language English
  • ISBN-10: 0340936010
  • ISBN-13: 978-0340936016
  • Product Dimensions: 19.6 x 12.6 x 2.6 cm
  • Average Customer Review: 2.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 51,878 in Books (See Bestsellers in Books)

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Product Description

Review

'Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across' (Independent on Sunday )

‘Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry’ (New Humanist )

'Susan Greenfield enthrals and intrigues her readers in equal measure . . . a force of intellect and a force of nature’ (John Humphrys )

'Asks good questions, describes intriguing facts and makes some interesting suggestions' (Financial Times )

'she is so fluent and persuasive a writer that just reading this important book perks up the grey cells' (Telegraph )


Product Description

If you’ve ever wondered what effect video games have on your children’s minds or worried about how much private information the government and big companies know about you, ID is essential reading.


 


Professor Susan Greenfield argues persuasively that our individuality is under the microscope as never before; now more then ever we urgently need to look at what we want for ourselves as individuals and for our future society.


 


ID is an exploration of what it means to be human in a world of rapid change, a passionately argued wake-up call and an inspiring challenge to embrace creativity and forge our own identities.


(20081121)
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What Do Customers Ultimately Buy After Viewing This Item?

ID: The Quest for Identity in the 21st Century: The Quest for Meaning in the 21st Century
81% buy the item featured on this page:
ID: The Quest for Identity in the 21st Century: The Quest for Meaning in the 21st Century 2.8 out of 5 stars (4)
£5.70
The Private Life of the Brain (Penguin Press Science)
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The Private Life of the Brain (Penguin Press Science) 4.5 out of 5 stars (2)
£6.47
Tomorrow's People: How 21st-Century Technology is Changing the Way We Think and Feel
4% buy
Tomorrow's People: How 21st-Century Technology is Changing the Way We Think and Feel 2.2 out of 5 stars (6)
£6.99
The Human Brain: A Guided Tour (Science Masters)
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The Human Brain: A Guided Tour (Science Masters) 3.8 out of 5 stars (9)
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Customer Reviews

4 Reviews
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Average Customer Review
2.8 out of 5 stars (4 customer reviews)
 
 
 
 
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35 of 50 people found the following review helpful:
3.0 out of 5 stars hotchpotch, 21 May 2008
This review is from: ID: The Quest for Identity in the 21st Century (Hardcover)
A hotchpotch of social, educational and technological commentary, with a reactionary emphasis, interspersed with chunks of neuroscience and psychology. The neuroscience is familiar stuff about neurons, synapses, serotonin, dopamine, plasticity, case studies like Phineas Gage and a description of a brain dissection class. The psychology includes discussion of disorders such as schizophrenia and depression. The technological commentary is about Google, Facebook and the fact we're spending more time using mobile phones and screen-based devices. (Well I knew that.) There are questions asked about what the implications are for our future identities but these are mainly left hanging.

What I struggled to find were interesting new ideas or explanations to unify the material. I did however find some familiar errors of reasoning.

For example, depression supposedly results, among other things, from a paucity of serotonin. Not being a psychologist, I may be missing something, but this doesn't make sense. They've looked inside depressed peoples' brains and found another symptom: low serotonin. But they have no theory to explain it, which means they have no theory of depression. (Low serotonin might actually be acting to reduce depression. Rather like braking correlates with car accidents. Brake pedals don't cause accidents, they generally help prevent them.)

The author dislikes video games and is worried about their effect on children. The biggest objection seems to be that they are displayed on a 2D screen. Books are preferable. But wait, don't books consist of 2D surfaces? (i.e. pages) Book readers are solitary humans imbibing a 1D stream of secondhand text. Books were also resisted by parents and reactionaries when they became cheap and popular. And if language is so important, why does the author seem to assume that children won't want to improve it later on?

Apparently screen-based life also kills the imagination. The Oompa-Loompas claimed this over 40 years ago and I still want to know why.

The reality is that video games are increasingly multiplayer, they involve language and text, and even where this isn't so they require intensive problem solving. This creates knowledge and transferable metaknowledge in the mind of the player, which is the benefit that the author has missed. They aren't "compulsive"; when a player stops improving, he starts to get bored and does something else.

ID does contain some interesting facts and snippets. But science is about explanations, and I just can't live in the author's world of socialising, Doystevsky and "good old homework".
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8 of 15 people found the following review helpful:
3.0 out of 5 stars where's my body?, 6 Jun 2008
This review is from: ID: The Quest for Identity in the 21st Century (Hardcover)
One of the interesting aspects of these frameworks for identity is the absence of the physical body. As Greenfield is talking about the Consumer Society, which begs us to treat our bodies in terms of having rather than being, this dislocation is strange.
Greenfield is enthusiastic - and it is always good to read something written with passion.
And, other reviewer: books are three dimensional, highly tactile objects, utterly different from attempting to read or study using an e-book. Try it.
I can play computer games for hours, may be it'll be the problems of reading a pdf, but I can only bear an e-book for 30 minutes.
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1 of 4 people found the following review helpful:
4.0 out of 5 stars Mind opening, 26 April 2009
By Apicius (Dalton UK) - See all my reviews
This review is from: ID: The Quest for Identity in the 21st Century (Hardcover)
Fantastic book which can really revolutionise your concept of mind. Very enjoyable and absorbing though slightly fell away in final chapter. Highly recommended.
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