ID: The Quest for Identity in the 21st Century [Hardcover]

'Susan Greenfield enthrals and intrigues her readers in equal measure . . . a force of intellect and a force of nature’ (John Humphrys )

'Asks good questions, describes intriguing facts and makes some interesting suggestions' (Financial Times )

'Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across' (Independent on Sunday )

‘Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry’ (New Humanist )

'she is so fluent and persuasive a writer that just reading this important book perks up the grey cells' (Telegraph )

'Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across' (Independent on Sunday )

'Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry' (New Humanist )

'Susan Greenfield enthrals and intrigues her readers in equal measure . . . a force of intellect and a force of nature' (John Humphrys )

'Asks good questions, describes intriguing facts and makes some interesting suggestions' (Financial Times )

'she is so fluent and persuasive a writer that just reading this important book perks up the grey cells' (Telegraph ) --This text refers to the Paperback edition.

Our individuality is under attack as never before. Two huge new forces new technology and the rise in fundamentalism are in their different ways combining to threaten the control of our own minds and so the whole way our society functions. We have never more urgently needed to look at what we want for ourselves as individuals for our children, and for our future society.

This book will draw on the latest findings in neuroscience to show how far we are and can be in control of the development of our brains and minds and the actions we need to take now both to safeguard our individuality and to find the fulfilment which our current unfettered materialism cannot provide.

All this inevitably poses many questions about human nature, our past, what makes us individual, the connection between the brain and the mind, what a society of fulfilled individuals would actually mean.all of which this book attempts to answer.

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Baroness Susan Greenfield is Professor of Pharmacology at Oxford University and Director of the Royal Institution. She is also an Honorary Fellow of the College of Physicians and has received 24 honorary degres from universities all over the world. Neuroscientist, broadcaster and author, she has received the Michael Faraday medal from the Royal Society for developing public understanding of science and made the Daily Mail's 100 Most Influential Women in Britain list in 2003. She is based in Oxford. (20081121)