- Hardcover: 320 pages
- Publisher: Sceptre (15 May 2008)
- Language English
- ISBN-10: 0340936002
- ISBN-13: 978-0340936009
- Product Dimensions: 21.8 x 14.2 x 3.2 cm
- Average Customer Review: 3.2 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 424,990 in Books (See Top 100 in Books)
ID: The Quest for Meaning in the 21st Century
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More About the Author
Product Description
Review
'Susan Greenfield enthrals and intrigues her readers in equal measure . . . a force of intellect and a force of nature’ (John Humphrys )
'Asks good questions, describes intriguing facts and makes some interesting suggestions' (Financial Times )
'Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across' (Independent on Sunday )
‘Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry’ (New Humanist )
'she is so fluent and persuasive a writer that just reading this important book perks up the grey cells' (Telegraph )
'Asks good questions, describes intriguing facts and makes some interesting suggestions' (Financial Times )
'Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across' (Independent on Sunday )
‘Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry’ (New Humanist )
'she is so fluent and persuasive a writer that just reading this important book perks up the grey cells' (Telegraph )
Product Description
Our individuality is under attack as never before. Two huge new forces new technology and the rise in fundamentalism are in their different ways combining to threaten the control of our own minds and so the whole way our society functions. We have never more urgently needed to look at what we want for ourselves as individuals for our children, and for our future society.
This book will draw on the latest findings in neuroscience to show how far we are and can be in control of the development of our brains and minds and the actions we need to take now both to safeguard our individuality and to find the fulfilment which our current unfettered materialism cannot provide.
All this inevitably poses many questions about human nature, our past, what makes us individual, the connection between the brain and the mind, what a society of fulfilled individuals would actually mean.all of which this book attempts to answer.
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Most Helpful Customer Reviews
13 of 23 people found the following review helpful:
3.0 out of 5 stars
where's my body?,
By Rosyparrott "rosyparrott" (Reading,England) - See all my reviews
This review is from: ID: The Quest for Identity in the 21st Century (Hardcover)
One of the interesting aspects of these frameworks for identity is the absence of the physical body. As Greenfield is talking about the Consumer Society, which begs us to treat our bodies in terms of having rather than being, this dislocation is strange.
Greenfield is enthusiastic - and it is always good to read something written with passion. And, other reviewer: books are three dimensional, highly tactile objects, utterly different from attempting to read or study using an e-book. Try it. I can play computer games for hours, may be it'll be the problems of reading a pdf, but I can only bear an e-book for 30 minutes.
4 of 10 people found the following review helpful:
1.0 out of 5 stars
Impenetrable psychobabble,
By Graham Paine "totallyuntamed" (Coventry, Warwickshire United Kingdom) - See all my reviews
This review is from: ID: The Quest for Identity in the 21st Century: The Quest for Meaning in the 21st Century (Paperback)
After reading a very positive review of this in the Big Issue I was very disappointed to find it extremely impenetrable with very little for the layman to get his/her teeth into and far too much technical language - it certainly did not make me want to learn more about the workings of the brain. The author presupposes far too lofty a level of understanding in her readership.The subject matter also seems to jump about a huge amount leading to a great deal of difficulty in attempting to sort out what is happening.
2 of 7 people found the following review helpful:
4.0 out of 5 stars
Mind opening,
By Apicius (Dalton UK) - See all my reviews
This review is from: ID: The Quest for Identity in the 21st Century (Hardcover)
Fantastic book which can really revolutionise your concept of mind. Very enjoyable and absorbing though slightly fell away in final chapter. Highly recommended.
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