I Can Make You Rich [Paperback]

A very well written book. Full of really good tips and exercises. The book & CD basically conditions you into a wealthier mindset. Listening to the CD you don't realise what is happening until you stand back from it. I am now far more confident and happier in my outlook on life in general. The CD alone is well worth the purchase price.
Money "problems" are gradually going away and my business is actually starting to make a profit.

I have read 100's of very poor books on the Success Principles, Self Esteem, Laws of Attraction, Planning, Time Management, Wealth creation etc, in the last few years. I started reading books about goal setting, mind control and success principles in 1985. I have used what I learnt from my extensive reading, coupled with academic qualifications, business and psychology experience, to create a consulting company, teaching seminars to corporations in strategic thinking, leadership, marketing, goal setting and business development. I also use the principles to help individuals, by guiding them as a Peak Performance Coach, teaching people cognitive methods to help goal set and enhance their lives beyond what they could do on their own. As such, I read as many books as I can, on a variety of subjects to enhance my knowledge.

This is the first book I have read by Mr McKenna and must admit I have always tried to avoid his books, given his TV persona. Before reading this book, I had estimated McKenna as a bit of a rip off merchant, riding on the backs of Richard Bandler and John Grinder. I bought this book, as I had read so much on the subjects McKenna writes about, without reading McKenna, as I felt I should be a bit more open minded and read his ideas.

There is no doubt that many of the ideas in the book are based upon Bandlers work. In the first half of the book, I found very few new principles. What I did like were the application of the principles for Wealth Generation. McKenna has taken NLP principles and used them to create a wealth conciousness in the reader. Brilliant and simple and easy to understand. The smug pomposity that McKenna exudes on TV does not come across in the book. I was impressed.

The second half of the book gives you ideas of how to create wealth. Again there are some clever ideas.

So the book is split in 2 halves, 1st half creating the mind set using NLP techniques, 2nd half looking at ways of creating wealth.

The book is very well written with lots of drawings, making the application of the principles very easy to understand. The CD that comes with the book contains NLP suggestions and is not a gimic, as I thought before buying the book.

I therefore recommend this book without any reservations at all. I have bought all the other books that McKenna has written to see if they are as good.

It's really refreshing to read a book on this subject that is directed at an English rather than an American readership. The book contains much less hype and nonsense for a start and it also connects better with our own culture than the usual American offering, this is important because the book is directed mainly at de-programming our negative cultural conditioning around money and installing a new and more positive set of beliefs and behaviours.

The techniques that McKenna uses to install these new behaviours are neither new nor original and are drawn from standard NLP and TFT methods but they are simple for the average person to implement and do give excellent results.

All in all, this book is easily read, easily understood (not always true of NLP books), full of life changing thoughts and techniques and after buying it you won't need need to spend hundreds of pounds buying books by the many other guru's in this field.