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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words (Paperback)

by Joe Vitale (Author)
3.4 out of 5 stars  See all reviews (7 customer reviews)
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Product details

  • Paperback: 288 pages
  • Publisher: John Wiley & Sons (12 Jan 2007)
  • Language English
  • ISBN-10: 0470009799
  • ISBN-13: 978-0470009796
  • Product Dimensions: 22.6 x 15 x 2.3 cm
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon.co.uk Sales Rank: 87,050 in Books (See Bestsellers in Books)

    Popular in this category:

    #9 in  Books > Business, Finance & Law > Sales & Marketing > Direct

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  • See Complete Table of Contents

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Product Description

Review

"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)


Review

"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)

 

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

7 Reviews
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4 star:
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3 star:
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2 star:
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Average Customer Review
3.4 out of 5 stars (7 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
10 of 10 people found the following review helpful:
5.0 out of 5 stars A reference work to hug and re-visit., 30 April 2008
You need a book that will give you easy real-life secrets to make your writing more effective and this is it. Yes, as a disgruntled reviewer here mentions, (some of) these tips are available elsewhere, but you must admit - it's one heck of a good book title (and it successfully drew in the two people who didn't like the book)! Specific words, key phrases and formats are the backbone of this text. Joe talks you through every step of your journey from ho-hum to hypnotic. I use this book (among half a dozen others, as in any other field of endeavour) as a comfort touch-stone. I pick it up (along with the others) and flick through it (and them) whenever I need faith in what I've done, confidence in what I'm doing, focus on what I'm actually trying to achieve and inspiration about how to proceed.
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3 of 3 people found the following review helpful:
4.0 out of 5 stars What you can learn from this book, 1 Jul 2009
If you are like me, you want whatever you write to be interesting. You want to capture people's attention, and have them desire what you are selling, or just to be interested in whatever story you are telling.

If you read this book you will learn how to make average writing fascinating, and eye opening examples, including a summary of the hypnotic phrases used throughout the book. I found chapters 45 and 46 particularly interesting.

In order to really learn when your brain is being engaged by good copy or good writing, you have to pay close attention to what you are reading, and notice when your state is changing. This takes some practice. How much is one good idea worth?

As a trainer of NLP, what I find lacking in this book is that he does not show how to use embedded commands when writing, which really would give the book many times its cover price. He uses many techniques he does not explain. Nor does he extensively list the vocabulary used by advertisers. Nevertheless, I did learn many things.

I will be referring to this book time and again. The more often I read this book the more useful it seems, and I seem to pick up something new each time. It doesn't matter to me if you get this book or not, or if you like Joe Vitale or not.

A friend of mine is working on her own website, so I gave her a copy of this book, which she now tells me she has gone through several times. Having never written copy before, she finds it very valuable.

I do not like some of the tactics he uses in his book, linking it to other products and services, yet I do not allow my like or dislike for someone to stand in the way of whether I can get benefit from a book.

If you were to find this review helpful, please click yes.
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3 of 3 people found the following review helpful:
3.0 out of 5 stars Bit of a disappointment..., 13 Jun 2008
By J. Alan "JohnA" (Greater London) - See all my reviews
(REAL NAME)   
Not exactly what I was expecting, although it is not that bad overall.

The title overpromises and the text underdelivers: ironically this is exactly what the books urges you to avoid.
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Most Recent Customer Reviews

4.0 out of 5 stars Hypnotic Writing
Liked the book. Some good suggestions that I'm just beginning to put into practise.
Published 27 days ago by Mrs. C. Clarke

2.0 out of 5 stars The Best Hypnotic Advice I Can Give You....
I was very much looking forward to reading this book, as I have heard a lot of positive things about the author. Read more
Published 23 months ago by Newfriday

1.0 out of 5 stars Tuly Disapointing
I was truly, truly disapointed with this book. Disapointed because you can pick up the same hints and tips on what good writing is from the hundreds of other books that are on... Read more
Published 24 months ago by C. Tucker

5.0 out of 5 stars Superb
This is it!!! For years now i have been trying to explain to my staff, clients and customers exactly what Joe has described. Read more
Published on 23 Sep 2007 by Mr. G. May

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