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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words [Paperback]

Joe Vitale
3.6 out of 5 stars  See all reviews (11 customer reviews)
Price: 13.99 & FREE Delivery in the UK. Details
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Book Description

12 Jan 2007
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It′s pure genius." –Joseph Sugarman, author of Triggers "I′ve read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." –David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e–mail writing, Joe′s specialty, Hypnotic Writing is the most important book on copywriting (yes, that′s really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." –Bob Bly, copywriter and author of The Copywriter′s Handbook "I couldn′t put this book down. It′s eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly–exemplifying the techniques by the writing of the book itself as you go along." –David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it′s hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there′s any question how to apply them, the before–and–after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you′re going to love it. Just watch and see." –Blair Warren, author of The Forbidden Keys to Persuasion

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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words + Buying Trances: A New Psychology of Sales and Marketing + Influence: The Psychology of Persuasion
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Product details

  • Paperback: 288 pages
  • Publisher: John Wiley & Sons; 1 edition (12 Jan 2007)
  • Language: English
  • ISBN-10: 0470009799
  • ISBN-13: 978-0470009796
  • Product Dimensions: 22.8 x 15.3 x 1.9 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 190,245 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Joe Vitale (Wimberley, TX) is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "The Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read and his professional clients include The Red Cross, PBS, Hermann Children's Hospital, and many other small and large international businesses. Joe is a fiery and inspiring speaker who has spoken before hundreds of business groups.

Product Description

Review

"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" ( Professional Marketing , June 2007)

"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" ( Professional Marketing , June 2007)  

From the Back Cover

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It′s pure genius." —Joseph Sugarman, author of Triggers "I′ve read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." —David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e–mail writing, Joe′s specialty, Hypnotic Writing is the most important book on copywriting (yes, that′s really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." —Bob Bly, copywriter and author of The Copywriter′s Handbook "I couldn′t put this book down. It′s eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly—exemplifying the techniques by the writing of the book itself as you go along." —David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it′s hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there′s any question how to apply them, the before–and–after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you′re going to love it. Just watch and see." —Blair Warren, author of The Forbidden Keys to Persuasion

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars So much more than just hypnotic writing 8 Sep 2010
Format:Paperback
After reading book after book to try and get a better understanding of how to communicate fluidly with other people, especially in areas of conflict or of getting group cooperation, this book quickly became one of the foundations for that. In order to get through to people on a cooperative level you need to get through to their subconscious and this book will begin to show you how exactly to start accomplishing this. Once you've read this book about 3 times it will become obvious to you how to begin to interact with people on a persuasive level. Whether it's for business, casual social reasons or for actual writing as this book advertises, if you are patient enough and look deep enough you'll find the wheels start to turn towards becoming a far better communicator. Three other books I would highly recommend would be How To Write A Good Advertisement by Schwab, Unlimited Selling Power by Moine/Lloyd and Hypnotic Language by Burton. These 4 books together should give you quite a solid foundation for breaking through to the next level of communication, to the subconscious.
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21 of 23 people found the following review helpful
4.0 out of 5 stars What you can learn from this book 1 July 2009
By L. Power TOP 500 REVIEWER
Format:Paperback
If you are like me, you want whatever you write to be interesting. You want to capture people's attention, and have them desire what you are selling, or just to be interested in whatever story you are telling.

If you read this book you will learn how to make average writing fascinating, and eye opening examples, including a summary of the hypnotic phrases used throughout the book. I found chapters 45 and 46 particularly interesting.

In order to really learn when your brain is being engaged by good copy or good writing, you have to pay close attention to what you are reading, and notice when your state is changing. This takes some practice. How much is one good idea worth?

As a trainer of NLP, what I find lacking in this book is that he does not show how to use embedded commands when writing, which really would give the book many times its cover price. He uses many techniques he does not explain. Nor does he extensively list the vocabulary used by advertisers. Nevertheless, I did learn many things.

I will be referring to this book time and again. The more often I read this book the more useful it seems, and I seem to pick up something new each time. It doesn't matter to me if you get this book or not, or if you like Joe Vitale or not.

A friend of mine is working on her own website, so I gave her a copy of this book, which she now tells me she has gone through several times. Having never written copy before, she finds it very valuable.

I do not like some of the tactics he uses in his book, linking it to other products and services, yet I do not allow my like or dislike for someone to stand in the way of whether I can get benefit from a book.

I hope you find this review helpful.
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8 of 10 people found the following review helpful
3.0 out of 5 stars Bit of a disappointment... 13 Jun 2008
By J. Alan
Format:Paperback|Verified Purchase
Not exactly what I was expecting, although it is not that bad overall.

The title overpromises and the text underdelivers: ironically this is exactly what the books urges you to avoid.
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5.0 out of 5 stars great book 5 Mar 2014
By DDD
Format:Kindle Edition|Verified Purchase
Great read. This is my first book about this topic. Vitale reveals his formula for hypnotic copywriting and recommends many books for a further study.
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5.0 out of 5 stars You.ve done it again, Joe! 24 Aug 2013
Format:Paperback|Verified Purchase
Who would have believed that this man spent time living on the streets?? There is no longer any excuse not to make it in life when you read what, and the extent of which, this man has achieved and how it was all achieved.
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3.0 out of 5 stars I kept waking from the trance! 28 Nov 2011
Format:Paperback
A good book, I found some of the copy suggested a little too cheesy to be honest but some of the techniques were very good.
Since starting to read this in June (I still haven't finished which isn't a good sign!) I started to spend 30 minutes a day writing first thing in the morning - that has been brilliant for me! In fact I wrote a blog about it, [...]
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