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Hypnotic Writing
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Product Description
Review
"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)
"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)
"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)
Product Description
Discover the secrets of written persuasion!
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It′s pure genius."
–Joseph Sugarman, author of Triggers
"I′ve read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
–David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e–mail writing, Joe′s specialty, Hypnotic Writing is the most important book on copywriting (yes, that′s really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
–Bob Bly, copywriter and author of The Copywriter′s Handbook
"I couldn′t put this book down. It′s eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly–exemplifying the techniques by the writing of the book itself as you go along."
–David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it′s hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there′s any question how to apply them, the before–and–after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you′re going to love it. Just watch and see."
–Blair Warren, author of The Forbidden Keys to Persuasion
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It′s pure genius."
–Joseph Sugarman, author of Triggers
"I′ve read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
–David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e–mail writing, Joe′s specialty, Hypnotic Writing is the most important book on copywriting (yes, that′s really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
–Bob Bly, copywriter and author of The Copywriter′s Handbook
"I couldn′t put this book down. It′s eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly–exemplifying the techniques by the writing of the book itself as you go along."
–David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it′s hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there′s any question how to apply them, the before–and–after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you′re going to love it. Just watch and see."
–Blair Warren, author of The Forbidden Keys to Persuasion
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Customer Reviews
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Paperback
After reading book after book to try and get a better understanding of how to communicate fluidly with other people, especially in areas of conflict or of getting group cooperation, this book quickly became one of the foundations for that. In order to get through to people on a cooperative level you need to get through to their subconscious and this book will begin to show you how exactly to start accomplishing this. Once you've read this book about 3 times it will become obvious to you how to begin to interact with people on a persuasive level. Whether it's for business, casual social reasons or for actual writing as this book advertises, if you are patient enough and look deep enough you'll find the wheels start to turn towards becoming a far better communicator. Three other books I would highly recommend would be How To Write A Good Advertisement by Schwab, Unlimited Selling Power by Moine/Lloyd and Hypnotic Language by Burton. These 4 books together should give you quite a solid foundation for breaking through to the next level of communication, to the subconscious.
17 of 19 people found the following review helpful
Format:Paperback
You need a book that will give you easy real-life secrets to make your writing more effective and this is it. Yes, as a disgruntled reviewer here mentions, (some of) these tips are available elsewhere, but you must admit - it's one heck of a good book title (and it successfully drew in the two people who didn't like the book)! Specific words, key phrases and formats are the backbone of this text. Joe talks you through every step of your journey from ho-hum to hypnotic. I use this book (among half a dozen others, as in any other field of endeavour) as a comfort touch-stone. I pick it up (along with the others) and flick through it (and them) whenever I need faith in what I've done, confidence in what I'm doing, focus on what I'm actually trying to achieve and inspiration about how to proceed.
16 of 18 people found the following review helpful
Format:Paperback
If you are like me, you want whatever you write to be interesting. You want to capture people's attention, and have them desire what you are selling, or just to be interested in whatever story you are telling.
If you read this book you will learn how to make average writing fascinating, and eye opening examples, including a summary of the hypnotic phrases used throughout the book. I found chapters 45 and 46 particularly interesting.
In order to really learn when your brain is being engaged by good copy or good writing, you have to pay close attention to what you are reading, and notice when your state is changing. This takes some practice. How much is one good idea worth?
As a trainer of NLP, what I find lacking in this book is that he does not show how to use embedded commands when writing, which really would give the book many times its cover price. He uses many techniques he does not explain. Nor does he extensively list the vocabulary used by advertisers. Nevertheless, I did learn many things.
I will be referring to this book time and again. The more often I read this book the more useful it seems, and I seem to pick up something new each time. It doesn't matter to me if you get this book or not, or if you like Joe Vitale or not.
A friend of mine is working on her own website, so I gave her a copy of this book, which she now tells me she has gone through several times. Having never written copy before, she finds it very valuable.
I do not like some of the tactics he uses in his book, linking it to other products and services, yet I do not allow my like or dislike for someone to stand in the way of whether I can get benefit from a book.
I hope you find this review helpful.
If you read this book you will learn how to make average writing fascinating, and eye opening examples, including a summary of the hypnotic phrases used throughout the book. I found chapters 45 and 46 particularly interesting.
In order to really learn when your brain is being engaged by good copy or good writing, you have to pay close attention to what you are reading, and notice when your state is changing. This takes some practice. How much is one good idea worth?
As a trainer of NLP, what I find lacking in this book is that he does not show how to use embedded commands when writing, which really would give the book many times its cover price. He uses many techniques he does not explain. Nor does he extensively list the vocabulary used by advertisers. Nevertheless, I did learn many things.
I will be referring to this book time and again. The more often I read this book the more useful it seems, and I seem to pick up something new each time. It doesn't matter to me if you get this book or not, or if you like Joe Vitale or not.
A friend of mine is working on her own website, so I gave her a copy of this book, which she now tells me she has gone through several times. Having never written copy before, she finds it very valuable.
I do not like some of the tactics he uses in his book, linking it to other products and services, yet I do not allow my like or dislike for someone to stand in the way of whether I can get benefit from a book.
I hope you find this review helpful.
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Most Recent Customer Reviews
Useful after the first quarter
I would like to say that I think this is a good and useful book but it is not what I was looking for.
The first quarter of the book is very weak though. Read more
The first quarter of the book is very weak though. Read more
Published 4 months ago by Joachim O.
I kept waking from the trance!
A good book, I found some of the copy suggested a little too cheesy to be honest but some of the techniques were very good. Read more
Published 6 months ago by Gem L Thompson
fantastic, Amazing
As you read this wonderful book the magic holds and captivates. Imagine your own personal coach guiding, assisting and helping. You get this and more.
Published on 21 April 2010 by Paul Castle
Hypnotic Writing
Liked the book. Some good suggestions that I'm just beginning to put into practise.
Published on 10 Oct 2009 by Mrs. C. Clarke
Bit of a disappointment...
Not exactly what I was expecting, although it is not that bad overall.
The title overpromises and the text underdelivers: ironically this is exactly what the books urges... Read more
The title overpromises and the text underdelivers: ironically this is exactly what the books urges... Read more
Published on 13 Jun 2008 by J. Alan
The Best Hypnotic Advice I Can Give You....
I was very much looking forward to reading this book, as I have heard a lot of positive things about the author. Read more
Published on 20 Nov 2007 by Newfriday
Tuly Disapointing
I was truly, truly disapointed with this book. Disapointed because you can pick up the same hints and tips on what good writing is from the hundreds of other books that are on sale... Read more
Published on 14 Nov 2007 by C. Tucker
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