First let me say: This book is AMAZING. I highlight important passages that I want to remember for later, and I have done a lot of highlighting in this book. There are a lot of things that I find wrong with the world in general and people in particular, and this book hits every single topic I've ever thought about and many that I haven't. It gives the reasons why our society is changing and changing faster than ever before. If you've ever felt overwhelmed by the myriad of choices at the supermarket, or wondered why some people get so mad when they have to wait in line for 5 minutes, or can't understand the populace's obsession with the newest gadget, you need to read this book. Hyperculture has made me more aware of things I haven't thought about and why I do what I do. I have shared this book with my family and friends, and I feel that I've helped them by getting them to think about why they do what they do too.