Memphis, Tennessee isn't exactly the place you would think rap would thrive - but now the music is big, with rappers like Ludacris coming from the region, so MTV Films have made a movie about a young pimp trying to go straight in a city where hustling seems to be the most profitable thing to do. This film is looking at the ups and downs, making re acquaintances with old friends, and getting the dough to get the project off the floor.
This film is great, and not uber-gonzo like most of MTV's films, like Jackass The Movie
and Step Up, The Streets, and it's not all gangsta and guns - but it shows the true emotions by both Djay (Terrence Howard) and the girls on the street. I think one of the best scenes is where he gets his best girl to get a microphone for him, because Djay has this big dilemma, which means he can get a better recording, or keep doing his thing.
The music is great in this, and the tracks recorded by Djay are the centre piece of the movie, I especially like the banging track he did when he first got the studio, but the one about hustling has to be the best.
Ludacris makes a special cameo for the movie as some old rapper who's gone all commercial, and that annoys Djay as he's very much underground. The funny thing is we never get to see who influences him. The producer, Shelby (DJ Qualls) is great too.
Definitely worth a look, it's not stereotypical and will change your mind about rap and how sometimes their rise to fame is more fascinating than their career.