Humor in the Advertising Business: Theory, Practice, and Wit [Paperback]

Fred K. Beard (Author)

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Product details

Paperback: 208 pages
Publisher: Rowman & Littlefield (28 Aug 2007)
Language English
ISBN-10: 0742554260
ISBN-13: 978-0742554269
Product Dimensions: 22.6 x 16 x 1.4 cm
Amazon Bestsellers Rank: 1,142,891 in Books (See Top 100 in Books)

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Product Description

Synopsis

Beard's "Humor in the Advertising Business" offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, "Humor in the Advertising Business" surveys the whimsical side of modern advertising. Great as a supplemental text in advertising principles, copy writing, and advertising strategy courses.

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Amazon.com: 1 review

0 of 1 people found the following review helpful

Sucking the humor out of humor 31 July 2011

By Phillip Schwarzmann - Published on Amazon.com

Format:Paperback|Amazon Verified Purchase

As a marketer by day and stand-up comic by night, I was sure this book would combine my two favorite things in life - to my dismay, it contained nothing about sex. It reads like a college textbook, and fails to add any coherent insight to the world of humor and advertising. Shame.

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