I have not strayed from the couple of colognes I have worn over the years until I discovered Hugo a couple years ago and pretty much use nothing but this all the time. I don't have a great sense of smell so I can't smell it too much about an hour after having put it on. But the first time I went out with my girlfriend, I had met her 12 hrs after I had put it on and she commented on what an unbelievable scent it was and that was from only two sprays early in the morning. So definitely a strong scent for sure, which in my opinion, the combination of both lasting and great smelling makes this potentially the best cologne out there. After all, why spend $80 for a cheap little bottle of some other name brand cologne that smells like scented alcohol, when you can get a 5 oz bottle of this for under $50. Not only does the scent last throughout the day, but the bottle lasts a long time too. I have never worn a cologne that gets so many unsolicited positive comments from women, they truly LOVE the scent. So single guys, if you want to show women you have a "classy" scent and don't want to overwhelm them and be the subject of jokes behind your back, buy this cologne, you won't be sorry. And ladies, if your boyfriends/husbands are stuck wearing old school products that their dad's wore in the 50's and want your man to smell a bit "regal" and nice, then buy this cologne for them, because you wont' be sorry either. Thank you Hugo Boss for such a tremendous product