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Hug Your Customers: Love the Results [Paperback]

Jack Mitchell (Author)

3.7 out of 5 stars See all reviews (3 customer reviews)

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Product details

Paperback: 304 pages
Publisher: Penguin (4 Mar 2004)
Language English
ISBN-10: 0141015225
ISBN-13: 978-0141015224
Product Dimensions: 19.2 x 12.8 x 2.4 cm

Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)

Amazon Bestsellers Rank: 111,077 in Books (See Top 100 in Books)

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More About the Authors

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Jack Mitchell

Product Description

Like the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity. Jack Mitchell is CEO of Mitchells - a clothes store and one of the most successful small businesses in America. This family-run business has built extremely healthy profit margins in a tough retail market through a most refreshing approach to sales - hug your customers! In other words: if there is one key to a successful business then it is happy customers and companies who go the extra mile enjoy the extra profits.

From small independent businesses to established conglomerates, Hug Your Customers is an invaluable and fun tool for ensuring repeat business and outstanding results.

About the Author

Jack Mitchell is the CEO of Mitchells/Richards, two of the most successful independent clothing stores in the business. He lives in Westport, Connecticut.

Inside This Book (Learn More)

First Sentence
It always seems like emergencies come up when you're not ready for them, and that's exactly what happened during the escapade of the navy blue cashmere topcoat. Read the first page

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

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Most Helpful Customer Reviews

Hmmmm 9 May 2010

By Jeff Smith

Format:Paperback

This book was recommended to me... hmmmm, too American in its approach and in its writing to suit my pallet. The author actually does go up to his customers and "hug" them and this book is a justification of that action; nothing wrong with that if it works for you.

If you feel you can hug your customers, then buy the book, if not, well... give it a wide berth.

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Really makes you think 30 May 2008

By bertie wooster

Format:Paperback

There is a great deal in this book, and I bought a copy for my whole team. Two of them really disliked it, and I really loved it. I was fascinated by it, and read it in one sitting. A really engaging read.

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If only every business read and followed this book. 7 Dec 2004

By "rachelnunson"

Format:Paperback

This book will teach you everything you need to know about excellent customer service. It's jam packed full of astounding anecdotes (especially the one about an employee flying to Japan with a suit for a customer... for free!) It held my interest all the way through.

The only downside to the book is that it doesn't really explain too much about how these kind of tricks and results can be applied to different business models. But then the author is just speaking from his own experience. Which is engaging and amusing enough to be able to read the book in a few hours flat and be motivated enough to treat your customers like royalty.

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