Whether you’re running a four-man window cleaning business, a one woman consultancy or you are responsible for the EMEA quarterly target, this book is for you. Selling is the one and only key to surviving bad times and prospering in the upturn. Here’s the very best on sales strategy and tactics. It’s a straightforward guide to handling price objections, with low-cost, quick-to-implement tactics you can use immediately to flush out those in your market sector who do have budget and bonus tips if you are trying to squeeze the best out of your sales team. Plus all your tough questions are answered in our 'the surgery is open' section. It’s time to start kicking some sales ass and it’s time to start now.
About the Author
Nicholas Bate runs Strategic Edge Ltd, a consultancy that has a simple vision, to 'enable individuals to realise and release their potential.' He works extensively with individuals and teams in organisations as diverse as Microsoft, Marks & Spencer, Barclays Bank, BG Group and the BBC, as well as many non-corporate organisations, even primary schools. Nicholas is the author of Instant MBA, Beat the recession (9781905940721), Have it your way and Unplugged! all published by Infinite Ideas.