'How To Pay Less For More' is primarily for people who want their money to go further by getting better deals than the advertised prices. This could include taking control of the negotiation of your house -- or buying a brand new car and getting £2000 off the brochure price, as well as a free tank of petrol.
It also allows you to focus on areas where the skills developed in negotiation can be put to other uses. For example, asking for a pay-rise, and looking at ways you can show your company that flexible hours for you will work well for them as well.
It also goes beyond that, as persuasion and thinking of what motivates other people is all part of negotiation; these skills can even help persuade your children to do their homework!!
I know this because the book brings into play many of the areas I have developed in my own life over the years.
But for me, although negotiation began as a toddler, I truly developed the skills in business, having worked within National Newspaper Media Sales in the UK for 20 years.
I then graduated as a coach with the world renowned Coach U; coaching skills allowed me to look at the subject in a way that would help others understand the process - and that was what enabled me to write this book.So if you would like (or indeed need) to see your money go further, this book is a must for your tool-kit to better financial planning.
It's written in a fun and interesting way, as when I have read educational books, I have often found them rather stuffy and heavy going.
The book is designed with different readers in mind.
You can either read it from cover to cover and enjoy the growth you achieve as you begin your journey to become an all-round negotiator. Or, if you're like my Dad and you prefer to head straight for the instruction manuals 'quick set-up' section, then I have made that possible too; by giving you chapters on specific key negotiation areas, for example selling a property or arranging a wedding.
I loved writing this book as I'm passionate about negotiation, its benefits and the satisfaction it gives me as my clients benefit from the skills learnt.
Furthermore, it's helped me build on relationships, think much more strategically and prepare effectively for most situations.
I learn something new every day that helps me become a better negotiator - it is a true life-long skill.
I hope you enjoy the book - if you do, please let Amazon know.