Review
"This book is vital for any aspiring person who wishes to make a career in advertising. It fills a considerable gap and guides readers in very specific terms as to what steps they should take to enter this exciting, rewarding and stimulating industry. A wonderful guide to a fulfilling and satisfying craft." Archie Pitcher, CBE, Past President, Ogilvy & Mather London Ltd
Maureen Purbrook, Advertising copywriter
I've read lots of how-to books on advertising, but this one stands head and shoulders above the rest.
Chris Still, Chairman, Chris Still & Partners
This is a truly excellent book for all those wanting to get into advertising. A must-read.
Corinne Fahn, Assistant Head of Personnel, Saatchi & Saatchi
We're recommending it to graduates looking for jobs.
Archie Pitcher CBE, Past President, Ogilvy & Mather London Ltd and President, IAA UK
This book is vital for any aspiring person who wishes to make a career in advertising.
Product Description
This book serves as an invaluable guide for all those wishing to break into the world of advertising, media and marketing communications. The wealth of hints and tips that range from the conventional to the non-conventional make this book insightful and invaluable. The author uses over twenty years experience in this industry to help anyone wishing to pursue a career in this field start off on the right foot.
About the Author
Andrea Neidle is Senior Lecturer at West Herts College. Before entering academia she worked for 20 years as a copywriter for clients such as Cadbury and Phillips
