- Hardcover: 224 pages
- Publisher: Cengage Learning EMEA; 2nd Revised edition edition (25 April 2002)
- Language English
- ISBN-10: 0826457665
- ISBN-13: 978-0826457660
- Product Dimensions: 24.3 x 15.8 x 2.3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (12 customer reviews)
- Amazon Bestsellers Rank: 4,519,493 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
"This book is vital for any aspiring person who wishes to make a career in advertising. It fills a considerable gap and guides readers in very specific terms as to what steps they should take to enter this exciting, rewarding and stimulating industry. A wonderful guide to a fulfilling and satisfying craft." Archie Pitcher, CBE, Past President, Ogilvy & Mather London Ltd
Maureen Purbrook, Advertising copywriter
I've read lots of how-to books on advertising, but this one stands head and shoulders above the rest.
--This text refers to the
Paperback
edition.
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Customer Reviews
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Paperback
There are lots of 'how-to' books about advertising, but this one stands head and shoulders above the rest. It's packed with detailed information on what the job titles really mean, how to make your approach and how to find out where the real openenings exist. The picture it paints of the way creative people work is the most authentic I've read. This is the inside track - a must-read for anyone wanting to get into the business.
7 of 7 people found the following review helpful
Format:Paperback
An excellent guide to the industry and its various roles. Straight forward, telling it 'as it is' with great tips for getting that job. Also contains valid quotes from people 'in the business'. Wish something like this had been around 20 years ago!
6 of 6 people found the following review helpful
Format:Paperback
Simon Anholt from Cave Anholt Jonason: "I must have looked at dozens of books promising the 'inside track' on working in advertising, but none of them deliver in the way this one does. Written from the perspective of the UK's leading advertising college, nobody could be better qualified than Ms Neidle to point the way to successful targeting, presentation, preparation and success in getting into the business. For the hopeful would-be agency staffer, it's as essential as a well-prepared CV and a good pair of walking shoes."
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Most Recent Customer Reviews
A must for anyone considering advertisisng
Anyone interested in advertising must buy this book. As a practical guide, full of wisdom, suggestions and information there is nothing like it. Read more
Published 18 months ago by Dominic Houlder
essential
as someone not yet working in advertising, but desperate to do so, this book was a serious wake up call. Read more
Published on 5 Jun 2004 by R. K. Breadmore
if your considering a career in advertising-this is a must!
This book gave me the best insight into advertising. It has everything you need from advice on how to get the job to all the useful addresses and websites. Read more
Published on 1 Jun 2004 by kirsty leader
an essential guide to the advertising world
Leaving college, I knew what I wanted to do but was unsure how to get there. 'How to get into Advertising' gave me the inspiration and practical information to find my feet in the... Read more
Published on 6 Jun 2000
A vital guide for anyone aspiring to an advertising career.
Archie Pitcher, CBE, Past President, Ogilvy & Mather London Ltd
"This book is vital for any aspiring person who wishes to make a career in advertising. Read more
Published on 19 May 2000
Covers all the key aspects of the business.
The best advice I could give someone who wanted a career in advertising would be to buy the book. It covers all the key aspects of the business in an easily understandable and user... Read more
Published on 19 May 2000
An essential guide for anyone wanting to work in advertising
Written in a highly readable and entertaining style with students and their career advisors in mind. Read more
Published on 19 May 2000
The best book I have seen on how to get a job in advertising
It's excellent and by far the best book I have seen written on this very important issue of just where do you start if you wish to follow this path.
Published on 19 May 2000
This is the "must read" definitive guide - buy it!
If you ever needed to know what a creative, account manager or media planner does, then How To Get Into Advertising explains in detail. Read more
Published on 19 May 2000
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