This book seems more of a marketing project rather than a title with lots of meaningful content. To get round the fact that all the text for the sixty-seven writers would have made a really slim book the publishers have let lose an Australian design group to fill out the pages with a visual extravaganza of photos, graphics and expressive typography.
The problem is the look of the pages totally over-powers the text but this maybe what was wanted anyway as there is so little readable content. So, a book about the thoughts of some writers becomes an exercise in design but I think it fails because design is presenting information with clarity and style which should not be conscientiously noticed. Design in How I Write is anything but unnoticeable, for example: the page numbers don't exist, instead each left-hand page has, near the spine and turned sideways: How (I) Write ++++++++ ONE HUNDRED AND SIXTEEN etc, the back of the book bibliographies are set in one solid block of run-on type with the writer's names in red (and not even bold face) over nine pages, various letters of the alphabet, seemingly chosen at random, are so enlarged that they run of the edge of the pages.
I must admit that as a publication designer (thankfully retired) had I seen this book some decades ago I probably would have been mightily impressed with its flash look but now it seems so obviously a triumph of style over substance. Really not much more than designers having fun with a software graphics package and on that basis I'll keep it as a flamboyant example of that. If I was interested in learning a bit about writing style I would stick to David Lodge's `The Art of Fiction' (ISBN 978 0140174922) a Penguin paperback that really delivers and without a graphic in sight.
***FOR AN INSIDE LOOK click 'customer images' under the cover.