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How To Write Great Website Content: Get High In Search Engines and Increase The Leads, Sales or Donations Of ANY Website [Kindle Edition]

Daniel Kaplan
4.3 out of 5 stars  See all reviews (3 customer reviews)

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Product Description

Product Description

While the technology of the web has grown at break-neck pace, the quality of the content hasn’t kept up. Most websites for businesses are still just nice looking online brochures, or “brochure-ware.” Nice looking in that many marketing people and web teams want first and foremost for their website to “present our brand.”

What is so often overlooked is that people will base their decisions on what they read. Most websites, still, are simply informative rather than action oriented.

You know different. You want people who visit your site to DO SOMETHING. That’s why you’re reading this. Compelling people to take action is vital if you want to generate leads, get phone calls, make sales, raise donations, or achieve whatever goals you have set for your website. Don’t know what your goals are? Read on and I will help you set them.

I wrote this book because there’s so much schlocky writing on the web. Increasing sales and leads requires content that blends knowledge of a product or service with three highly specialized and distinct skills: search engine optimization, sales copy writing, and writing for the web. All three of these skills are needed for a high performing website, yet it’s rare that all are found in the same writer.

This book may be short, but it will give you the understanding and skills you need to write content that will increase your online traffic, conversions, or whatever goals you have for your website.

This book includes:

Where to Begin?
• When should you begin thinking about content?
• Start With Keywords
• Identify One Goal Per Page
• Process

Writing for Search Engines
• Relevancy
• How Do I Write “Relevant” Page Content?
• Keyword Density
• Target More Than One Keyword Phrase Per Page
• The Importance of Meta Tags
• Page Content
• Page Structure
• The Importance Of Unique Content
• A Note On Style

Convince People to Take Action
• Start With A Goal in Mind
• How People Read on the Web
• Make it REDICULOUSLY Easy for People To Read Your Website
• Use Headers to Grab Attention
• Revision
• Be Compelling
• This is Not About You
• What Makes You Uniquely Able to Solve My Problem?
• Sell More With Features & Benefits
• The All Important Call To Action

Appendix
• Examples
• Content Docs

40 pages.

Product details

  • Format: Kindle Edition
  • File Size: 187 KB
  • Print Length: 48 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007CADVQG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #219,510 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars great content 6 Mar. 2013
Verified Purchase
Great content and n ice book for website content and search engines content crawling
I would rate this as good book
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1 of 1 people found the following review helpful
3.0 out of 5 stars Reasonable 22 Jan. 2013
Verified Purchase
This might go against other reviews but I have to be honest and say I got it because it was on promotion free. Would I pay for it? Probably not, is it worth a download yes. Some interesting bits in this book and further proof that SEO is not a black art.
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5.0 out of 5 stars Brilliant, simply brilliant. 12 July 2013
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Daniel writes so much common sense and has written a simple process which would indeed allow great content to be written. I had cause to contact him for a copy of some templates mentioned in the book and he was most gracious in sharing.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.0 out of 5 stars  14 reviews
12 of 14 people found the following review helpful
1.0 out of 5 stars Too simple and not worth the money!! 4 April 2012
By kemme - Published on Amazon.com
Verified Purchase
I thought this book would be great as it had some good reviews and a good description on the topic inside the preview. It turns out this book only has 36 pages and does not go into depth at all. I mean how is that possible with that amount of pages. It doesn't say anywhere that the book only has 36 pages, and now I know why: Because it's a Scam!!

So be aware of this before buying this book. There surely must better options available.
6 of 7 people found the following review helpful
5.0 out of 5 stars Read before you put up your site or add more content 11 Mar. 2012
By Richard Stooker - Published on Amazon.com
Verified Purchase
As the owner of several websites of over 600 pages and someone who's been paid to write articles for other people's websites, I endorse the advice in this book.

Before you begin your website, you must do a lot of keyword research and make an overall plan, before you write word one of the content.

This is all the more important given the various Panda updates Google has been implementing over the past year.

The advice on writing sales copy is a good start, but still only rudimentary. Your sales page should be designed to sell, not attract traffic from search engines. That's the job of your content pages. In most cases the Most Wanted Response to your content pages is to click through to your sales page.

First you attract them and impress them. Then you sell them.
6 of 7 people found the following review helpful
5.0 out of 5 stars Great read for anyone interested in making money online 9 Mar. 2012
By Ryan M - Published on Amazon.com
Verified Purchase
It's nice to find a writer who understands the big picture when selling online. This book looks way past the simplistic thought of "ranking #1 in Google" is the straightforward way to making more sales online. Having 8+ years in the SEO industry, I've viewed an endless amount of companies optimize their site for "about terms" when they would sell more, and make more money, if they optimized for "buy terms." Read the book and you'll see what I'm talking about.

This book is a great guide that walks you through the process of writing to attract more quality traffic, while still also writing to make sure that traffic converts. Dan Kaplan not only gives you a step by step explanation of what to do but also explains why it's important. Toward the end of the book, there are examples/templates which can make it easier than ever for even beginners to the web-writing space to create quality content that will attract organic search traffic and turn it into sales. I definitely recommend this book for people of all experience levels in selling online - you will increase sales.
5 of 6 people found the following review helpful
5.0 out of 5 stars Amazing Content! 26 Feb. 2012
By Kyle - Published on Amazon.com
Verified Purchase
I have a blog that i have been using for several months not and have lacked the traffic i wanted to see. I thought i was writing blogs just the way search engines wanted me to so i can have my articles place on the top 10 on the search engines. Very rarely would this happen and when it did it only stayed for a few days if i was lucky.

After reading this book and applying only o few of the tips to some of my blog post and articles I started to rank in the first page of search engines. The greatest part about this is the articles were sticking there and only moving up on the page! This book has helped me drive traffic through content generation. Great book and very glad i purchased it!
1 of 1 people found the following review helpful
2.0 out of 5 stars Spellcheck? 8 Aug. 2013
By MWH - Published on Amazon.com
Verified Purchase
I was shocked that you can't even get through the table of contents without multiple spelling errors. This does not make me think I can learn about writing "great" website content from this book.
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