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"Dominic Gettins shows that only when you know the rules can you break them...it's a shortcut to the sort of knowledge gained by trial and error over many years by the icons of the advertising business." - Direct Response "Entertaining yet illuminating; good for dipping into yet a basis for deeper reflection." - Argent"
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"Entertaining yet illuminating; good for dipping into yet a basis for deeper reflection."
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
27 of 28 people found the following review helpful:
3.0 out of 5 stars
A little confusing, really,
By A Customer
This review is from: How to Write Great Copy: Learn the Unwritten Rules of Copywriting (Paperback)
This is the first copywriting book I've bought. I wanted to know if there were any tips, tricks or trade secrets I should know about. The subtitle of Dominic's book 'The Unwritten Rules Of Copywriting' seemed ideal, so I eagerly devoured each chapter hoping to find them. The Unwritten Rules, in actual fact, are plainly obvious. Ghettins strings out a list of 'pointers' as if they were gold dust that any copywriter worth their salt would already know, like 'Keep it simple', 'Know your market' etc. The title is deceptive. It doesn't tell you 'how' to write great copy. Ghettins is clearly an experienced writer but waffles (in a conversational tone that starts to become droning after a few chapters) on theoretical information with very little reference to the practical. The problem with this book is it isn't clear who it's aimed at. It doesn't assume you're a fledgling writer, because it delves into highly conceptual advertising on a global scale, yet it doesn't seem to assume you're a competent copywriter because most of what he's saying is just so obvious. What the author does assume, is that copywriters only ever write for billion-pound advertising campaigns and well-known brands (not larger regional organisations etc), with occasional forays into radio broadcast. Useful if you're after theoretical knowledge, but not really an investment for those seeking practical, helpful advice on the market and indeed the 'rules' of copywriting.
3.0 out of 5 stars
A long way from great,
By
This review is from: How to Write Great Copy: Learn the Unwritten Rules of Copywriting (Paperback)
'How to write ok copy' would have been a better title I think - I've read plenty of books on copywriting and this one is disappointingly typical. Rehashing the same old mantras, quite vague and without much evidence that the author has any real insights to share or expertise to demonstrate. It's so frustrating to buy 'how to' books like this that really don't live up to their promise!
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.0 out of 5 stars (3 customer reviews) 1 of 1 people found the following review helpful:
4.0 out of 5 stars
Good Book,
By Stefanie "Stefanie" - Published on Amazon.com
This review is from: How to Write Great Copy: Learn the Unwritten Rules of Copywriting (Paperback)
I am an advertising student and found that this book provided good tips on how to be a better copywriter. However, it's written by a copywriter in the UK, so some of the language used can be confusing at times. There are still multiple US examples though. I'd recommend this book to anyone who's interested in studying copywriting.
1 of 4 people found the following review helpful:
3.0 out of 5 stars
Useful resource,
By S. Cherry - Published on Amazon.com
This review is from: How to Write Great Copy: Learn the Unwritten Rules of Copywriting (Paperback)
Great book as a resource. You'll need to buy other books for a more comprehensive understanding of how to write copy.
3 of 9 people found the following review helpful:
5.0 out of 5 stars
The Most Important Book to Learn Copywriting Secrets,
By Suwandi Chow "SuwandiChow.com" - Published on Amazon.com
This review is from: How to Write Great Copy: Learn the Unwritten Rules of Copywriting (Paperback)
Start Learning Copywriting can be scary.
You always feel what you wrote has some missing elements. You feel more comfortable when you have strong pillar to hold on. You like many practical examples and explanation why it works. You also like to have complete picture of essential elements in Great copy. I am sure you also want to know what are the hidden tactics you can use even if you are just a starter in writing sales copy. Don't blink, this book is what you need. I wish I own it when I first learn copywriting, but now I own it makes my sales copy even stronger than before |
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