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How to Win Friends and Influence People [Paperback]

Dale Carnegie
4.6 out of 5 stars  See all reviews (464 customer reviews)
RRP: £8.99
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Book Description

6 April 2006

Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.

His advice has stood the test of time and will teach you how to:

- make friends quickly and easily

- increase your popularity

- persuade people to follow your way of thinking

- enable you to win new clients and customers

- become a better speaker

- boost enthusiasm among your colleagues

This classic book will turn your relationships around and improve your interactions with everyone in your life.


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Frequently Bought Together

How to Win Friends and Influence People + How To Stop Worrying And Start Living (Personal Development) + How to Develop Self-confidence and Influence People by Public Speaking (Personal Development)
Price For All Three: £18.87

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Product details

  • Paperback: 292 pages
  • Publisher: Vermilion; New Ed edition (6 April 2006)
  • Language: English
  • ISBN-10: 0091906814
  • ISBN-13: 978-0091906818
  • Product Dimensions: 19.6 x 12.4 x 2 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (464 customer reviews)
  • Amazon Bestsellers Rank: 121 in Books (See Top 100 in Books)

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Product Description

Amazon Review

This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasises fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offence or arousing resentment. For instance: "Let the other person feel that the idea is his or hers" and "talk about your own mistakes before criticising the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world and everyday folks. --Joan Price --This text refers to an out of print or unavailable edition of this title.

Review

"it changed my life" (Warren Buffet)

"The most successful self-help book of all time... Carnegie has never seemed more relevant" (The Times)

"It's helped me immeasurably in life. I think everyone should read it" (Jenny Colgan, Independent on Sunday)

"a no-nonsense guide to being a better person...an easy-to-read, practical guide" (Spirit and Destiny)

Inside This Book (Learn More)
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Customer Reviews

Most Helpful Customer Reviews
129 of 132 people found the following review helpful
5.0 out of 5 stars This could change your whole outlook on life 31 Jan 2001
By A Customer
Format:Paperback|Verified Purchase
Have you ever met someone that immediately made you feel at ease? Have you ever met someone who seems so pleasant and makes you genuinely feel good about yourself? Or someone that makes you feel inspired? Or someone who gives you confidence?
We probably all have at one time or another; and they've probably read this book! The easy-going, anecdotal style enables the reader to quickly understand the principles behind all all aspects of human interaction, and put into operation the principles in the book.
I used to be fairly confrontational and self-centred. If you stick to the principles in the book, you will notice that people become more co-operative, friendly, and you genuinely appreciate you more. And it's really easy to follow these simple rules because they make so much sense.
I didn't read the book to make friends (I've got loads already, honest!), but you do find people genuinely being more friendly towards you and listening to your point of view.
I think everyone should read this book. The title has become a bit of a catch phrase and a cliche, but it hasn't sold 16 million copies for nothing.
Buy it. Read it. And you'll probably end up recommending it to someone else.
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196 of 213 people found the following review helpful
5.0 out of 5 stars Positive Feedback Creates Positive Change! 13 May 2004
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE VOICE
Format:Mass Market Paperback
In business, those who are the most "emotionally" intelligent always rise to the top. Why is that?
As a management consultant, I am always asking our clients and potential clients what their major issues are. It almost always boils down to persuading someone else to change. In many situations, the person describes the situation as getting worse rather than better.
As I ask more questions, I soon learn that the person I am talking to is totally thinking about the issue from her or his perspective, not the perspective of the person they want to influence. Carnegie describes a situation where he and his son couldn't get a calf into the barn. They pushed and pulled, and nothing worked. A maid came out, stuck her finger into the calf's mouth to simulate feeding and the calf followed her right into the barn.
As you can tell from that example, Carnegie is a student of the stimulus-response school of human behavior. The book is divided into four sections: Handling People; Getting People to Like You; Getting People to Agree with You; and Being a Leader. Each section is comprised of a few principles, which are each exemplified in a short chapter with a number of examples. Handling people has to do with avoiding the negative and unpleasant, appreciating the other person, and making the other person eager to accomplish some goal of their own.
Each section follows the same format. Basically, it's the same way that you train any living being. You provide positive feedback to the person which makes them feel better, the person responds positively to you making you feel better, you then help the other person to link what you want to share with them with something they want.
Many people will be offended by this idea.
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72 of 78 people found the following review helpful
5.0 out of 5 stars Aged 23 and my life has been changed! 28 July 2009
Format:Paperback|Verified Purchase
For as long as I remember I have struggled with people and have always seemed to turn people against me. I was told to read this book by somebody who I believe read this years ago and had the same problems I did. He is now a director of a company and very well respected man. I was reported by several people in the voluntary organisation I am involved in and was close to being severly repremanded. Since reading this book I have changed my attitude and in 2 weeks realised more things about the world in which we live in than I have since I was born. I have made friends I never thought I would have and made enemies turn into friends. I was scepticle of the hype when I read these reviews but was amazed just as they were. Get this book it will change your life and make your future brighter than ever!
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129 of 141 people found the following review helpful
5.0 out of 5 stars It won me over. 14 July 2007
Format:Paperback
A classic (originally published in the 30's) and a must-have, this timeless piece of work can help just about anybody get along better with others and win them over to their way of thinking. Don't have a lot of time to spare? Don't worry. The book is divided into short sections, each one devoted to a particular principle that is well illustrated with many practical examples. In this way, you can read a chapter quickly, stop and do other things you have to do if necessary, and get back to the book when you have time- all without losing continuity.

Thoroughly entertaining by using fun and interesting examples, I don't think many readers will regret checking this one out and I like to think of this book as a kind of Human Relations 101 of sorts. Also recommend The Sixty-Second Motivator for further reading on motivational principles.
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45 of 49 people found the following review helpful
By A Customer
Format:Paperback
This is a really good book which can be summed up by the phrase "see things from the other person's point of view". Clearly this is a good idea in terms of making friends and selling to people and although obvious, not something that we all do naturally. This book lays down some basic rules and enthuses you to follow them. It really does work. Where it falls down is that it fails to mention the other side of the coin - that other people also owe it to you for THEM to see things from your point of view. Friendships are not just based on a one-sided flow of good will and more seriously, some relationships (especially business ones) have a strong power-play factor which requires you to stand up for yourself. Blindly following the principles in this book can make some people appear sappy and far too eager to please. Maybe Dale thought that most of us are so egotistical that correction was required in one direction only. I've noticed that you can be as understanding and empathetic as you like and some people will just abuse it. So I'd heartily recommend this book but also recommend standing up for yourself and not putting being liked as the number one goal in all situations.
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