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How Today's Rich Give: What You Need to Know to Raise a Lot More Money from Wealthy Donors

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How Today's Rich Give: What You Need to Know to Raise a Lot More Money from Wealthy Donors (CD-ROM)

by Harvey McKinnon (Author)

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RRP:	�39.08
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Product details

CD-ROM
Publisher: Jossey Bass; Cdr edition (22 Sep 2003)
ISBN-10: 0787972460
ISBN-13: 978-0787972462
Product Dimensions: 14.2 x 12.6 x 1 cm
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Product Description

Product Description
Do you know where you should be concentrating your fundraising efforts for maximum results?

Millionaires now represent somewhere between 6 – 7.5% of the overall population. How Today′s Rich Give provides practical ideas on how to identify and approach the new millionaires, how to speak their language, and what challenges fundraisers may encounter in approaching them. An accompanying slide presentation helps listeners apply these insights within their own development programs, offering fundraisers both new insights about their existing donor bases and solid, tested methods for expanding their prospecting to promising new arenas.

[cdrom included] A seminar in a box! Train your major donor staff!

From the Back Cover
How Today′s Rich Give provides practical ideas on how to identify and approach the new millionaires, how to speak their language, and what challenges fundraisers may encounter in approaching them. An accompanying slide presentation helps listeners apply these insights within their own development programs, offering fundraisers both new insights about their existing donor bases and solid, tested methods for expanding their prospecting to promising new arenas.

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