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How To Market A Book

How To Market A Book [Kindle Edition]

Joanna Penn
4.6 out of 5 stars  See all reviews (34 customer reviews)

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Product Description

Product Description

The first job of an author is, of course, to write great books, but these days, their second job is to market them.

** Top 5 Bestseller in Entrepreneurship, Small Business Marketing and #1 in Writing Skill Reference. From NY Times and USA Today Bestselling Author. Second Edition Sept 2014**

Marketing isn't a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and ... Get to grips with marketing.

This book is for authors who want to sell more books, but it's also for those writers who want to think more like an entrepreneur. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can't even imagine yet.

There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I'll share everything I know with you.

How To Market A Book covers an extensive range of marketing principles, strategies and tactics:

  • Part 1: Marketing Principles - including myths, how to balance your time, co-opetition and generosity
  • Part 2: Prerequisites for Success - including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of free
  • Part 3: No Platform Needed - Short-term Marketing - including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases
  • Part 4: The Author Platform - Long-term Marketing - including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur.
  • Part 5: Launching Your Book - including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus/ tips for when you get overwhelmed and plenty more links to further resources.

˃˃˃ Updated Second Edition September 2014

Includes updated examples throughout, plus new chapters on the pros and cons of exclusivity, using box-sets and author collaboration, marketing with visual content, using ACX and marketing audiobooks.

Click to sample or buy the book now.

About the Author

Joanna Penn is a New York Times and USA Today bestselling thriller author under the name, J.F.Penn. Her website, is regularly voted one of the top sites for authors and self-publishers and she was voted as one of the Guardian UK Top 100 creative professionals 2013. Her books have sold over 300,000 copies in 58 countries.

Product details

  • Format: Kindle Edition
  • File Size: 496 KB
  • Print Length: 266 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00DO9HJF8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: #106,538 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Joanna Penn is an author, international speaker and entrepreneur based in London, England. She was voted as one of The Guardian UK Top 100 creative professionals 2013.

She was an IT consultant for 13 years, working in large corporates across Europe and Asia Pacific. In 2011, she became a full-time author/entrepreneur. Her journey and lessons learned are documented in her book "Career Change: Stop hating your job, find out what you really want to do, and start doing it."

Joanna's site, helps authors with writing and creative entrepreneurship. She has a popular podcast on iTunes and a YouTube Channel.

Her other non-fiction books are on public speaking and book marketing.

Joanna also writes fiction under J.F.Penn: Thrillers on the edge.

Including the ARKANE action-adventure thrillers: Pentecost, Prophecy, Exodus and One Day In Budapest

Dark crime thriller: Desecration
Short story series based on Dante's Inferno: A Thousand Fiendish Angels

Joanna enjoys travelling, reading widely, art & architecture, scuba diving and is a cat person.

Customer Reviews

Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars A must-read for authors - highly practical 5 Aug 2013
Format:Kindle Edition|Verified Purchase
This is a no-nonsense, easy-to-read guide on all aspects of marketing not just your book(s) (and backlist!), but also you as an author - your `author brand'.

I would be here forever trying to highlight the (many) key elements that make this book a must-read - from how to ensure that you have a truly professional product, to how to make you and your book discoverable, to (if you want) turning yourself into a publisher and speaker. Even if you're already doing a lot of the right things already, this book will help ensure that you're not missing a trick.

The reading experience is pleasant too - you'll be swept along by Joanna's passion and enthusiasm, which seem to burst off the pages as you read! She is also generous and pragmatic with hand-offs and links to other related material of real value.

This book does what it says on the tin and by the end you'll have a marketing action list as long as your arm! "Go buy" is what I'd say!
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4 of 4 people found the following review helpful
5.0 out of 5 stars Book marketing demystified 14 July 2013
Format:Kindle Edition|Verified Purchase
For many, marketing can be a daunting minefield, redolent of the off-putting `hard sell.' But it doesn't have to be that way. As Joanna Penn describes it, "marketing is about sharing what you love with people who truly value hearing about it." It's a phrase that clarified things for me, and made me think about how enthusiastic I get about telling friends about my latest, or ongoing, obsessions (everything from Firefly to The Heavy to Chinese art).
How to Market a Book is a wide-ranging, pragmatic guide, coloured by Penn's own personable and practical approach. She starts with basic marketing principles, applying it to the ever-shifting sands of the digital marketplace and offers suggestions borne of her own experience. It is geared to authors, but with its emphasis on authenticity and consistency, I think it could be useful to many types of businesses.
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10 of 11 people found the following review helpful
5.0 out of 5 stars Marketing for authors by an author 28 Jun 2013
Format:Kindle Edition
How to Market a Book is as much the individual story of author entrepreneur Joanna Penn, who went from selling 100 books five years ago to tens of thousands of books today,as it is an advice book. It outlines how by a process of trial and error the marketing techniques that Joanna used to become the successful author she is today. And she's certainly that, a writer who sells both non-fiction and thrillers under the JF Penn brand.

For some authors, particularly those of us who come from a traditionally published background, it's a shock to realise that it doesn't matter how well written a book is, if nobody knows about it. For some of us, even the word 'marketing,' is pejorative. But Joanna convinced this author to change her attitude to marketing as she offers up her own definition: 'marketing is about sharing what you love with people who truly value hearing about it.' It's a marketing book, therefore for authors who might have been scared off by the term.

Joanna is very personable and doesn't set herself up as an expert, but as someone like you, or me. With a background in IT and a degree in theology, Joanna implies that if she can do it so can you. Maybe, but you'd also need to have the energy, drive and commitment and be prepared to work your socks off, the way that the author obviously has. In the section on Time Management Joanna demonstrates what a meticulous planner she is, successfully balancing all her various activities which range from creating on-line courses, public speaking, writing non-fiction as well as her thrillers. She blogs, makes videos, engages on social networks. At times it feels daunting, especially if you aren't as driven and are a reluctant book marketer, who would rather be writing.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Read this and you'll reap what you sow... 12 July 2013
By TJCooke
Format:Kindle Edition|Verified Purchase
As a fellow author, and creator of many an advertising campaign, I can assure you that `How To Market A Book' does exactly what it says on the tin.

I had the pleasure of meeting this author at both the London Book Fair and Crimefest, and her enthusiasm for all things publishing is as effervescent as her personality. She is a very generous soul who knows her subject, and for anyone considering publishing their book and fretting over how to promote and market it, this is a `must read'.

The book could easily be used as a guide or reference, but is best read from cover to cover. If you do that you will find that you have a comprehensive account of all the steps to take in an effort to successfully promote both your book and yourself as an author.

It's easy to follow and whether you want to take on all of her advice or just the sections which seem most pertinent to you there is something here for everyone.
Joanna is a very engaging character and that really comes across in this book. She has learned the hard way that however good your work is if it doesn't reach an audience then as an author you will forever feel undersold. There is a sense that in the world of Indie publishing, and for that matter with many a traditionally published author too, you reap what you sow.

Put in the same level of energy and commitment that Joanna has, by following the advice in this book, and you won't go far wrong.
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2 of 2 people found the following review helpful
3.0 out of 5 stars Great content diminished by sloppy production 31 Aug 2014
By Clover
Format:Paperback|Verified Purchase
A great deal of really useful material in here but I have to say I was bewildered by how it can have been published with so much repetition, typos and evidence that blogs had been imported without a proofread, (eg 'left' presumably referring to a now absent photo?)

When the content of the book is about high quality production, including all levels of appropriate editing, I had to wonder if Joanna Penn's stated aspiration to publish frequently had got the better of her. I found it distracting and had to work hard to continue to trust her, which again is ironic as authenticity and trust is a major theme.
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Most Recent Customer Reviews
4.0 out of 5 stars great collection of marketing tactics for any author
I picked up this book to review for the 2 large(ish) communities of authors I moderate. I'll also confess to, when reading the book, rather selfishly having my 3-times published... Read more
Published 20 days ago by Hj Townsend
5.0 out of 5 stars it's like someone holding your hand and guiding you through the ...
Every indie or self-published author needs advice on how to market their book, unless they're marketing gurus themselves, of course. Read more
Published 1 month ago by Valentina Hepburn
4.0 out of 5 stars Four Stars
Excellent overview of the steps someone new to publishing needs to take. Would highly recommend this book.
Published 2 months ago by Sarah A
5.0 out of 5 stars Great resource, well written
Found this really helpful. Will go back now and consult some of the links. Great resource, well written, engaging style. Read more
Published 2 months ago by barbara speake
5.0 out of 5 stars Terrific book for all those aspiring writers wishing to go ...
Terrific book for all those aspiring writers wishing to go it alone. Well researched and full of inspiration. This is the real thing!
Published 3 months ago by Petar O.
4.0 out of 5 stars Very Helpful
Plenty of easy to follow steps told in a jargon-free way, perfect for a new author who is learning the trade. Read more
Published 6 months ago by Shelley Wilson
4.0 out of 5 stars Load of tips and trics to market your book
Looking to sell your book on Amazon or any other bookstore then this book is a must read. The book is filled with tips to help you sell more books. Read more
Published 7 months ago by Mark Owen
5.0 out of 5 stars No, it really really IS a must-read!
Wow! Such a thorough, intelligent, clear reference book for author-publishers! No stone is left unturned in this gem of a book; it painstakingly and generously guides independent... Read more
Published 7 months ago by Julia Johnston
5.0 out of 5 stars Brilliant book!
Joanna manages to make me think about things that I had never considered before and she does it in a way that makes sense. And is totally un-scary. Read more
Published 9 months ago by IleandraY & RavenS
4.0 out of 5 stars Light-hearted, easy to read, comprehensive
Joanna's style is all about making things easy to understand and making her readers feel at home when reading her excellent work. This comprehensive book is no different. Read more
Published 10 months ago by Lucas Bale
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