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How To Be Creative: Demystifying the creative Process
 
 

How To Be Creative: Demystifying the creative Process [Kindle Edition]

Neil Pavitt
4.7 out of 5 stars  See all reviews (6 customer reviews)

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Product Description

Product Description

"VERY NICELY DONE. A MASTERFUL STORYTELLER!" Linda Naiman founder Creativity At Work

Of the hundreds of books on creativity you’ll find nothing like this. Instead of the standard ‘how to’ book, it’s written as a story. It’s short, easy to understand and entertaining; while at the same time being deeply insightful about what it means to be creative.
It won’t make you creative overnight, but it will help you understand what it takes to be creative.
It shows you that creativity is a process not a gift.
It explains what happens in your brain when those ‘eureka’ moments happen and why your most likely to have them while you're taking a shower or going for a walk.
In the time it takes to watch a movie, it will unlock the secrets of the creativity and teach you - How To Be Creative.

About the Author

Neil Pavitt has spent most of his career a writer in the advertising and television. As well as having won many prestigious awards in these industries, he has had a short film nominated for the BAFTA New Writers award and spent a stint as a stand-up comedian. He now runs Lightbulb and works as a creative consultant running talks and workshops to help people become more creative. To find out more, visit www.thelightbulbidea.com.

Product details

  • Format: Kindle Edition
  • File Size: 217 KB
  • Print Length: 112 pages
  • Page Numbers Source ISBN: 149527201X
  • Publisher: Lightbulb; 1 edition (18 Feb 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00IJF8PG4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #223,373 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Neil Pavitt has spent most of his career a writer in the advertising and television. As well as having won many prestigious awards in these industries, he has had a short film nominated for the BAFTA New Writers award and spent a stint as a stand-up comedian. He now runs Lightbulb and works as a creative consultant running talks and workshops to help people become more creative. To find out more, visit www.thelightbulbidea.com.

Customer Reviews

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4.7 out of 5 stars
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Made me think in a new way 4 Mar 2014
Format:Kindle Edition
With so many more opportunities these days for ordinary people to demonstrate their creativity, especially in the field of writing, this little book (which could easily be read from cover to cover on a railway journey between London and Birmingham) should be a godsend. This is not to suggest that, because it is short it does not contain much distilled wisdom. As Mark Twain famously wrote: “If I had more time I would write you a shorter letter”
Neil Pavitt is keen to point out that everybody is creative, even if they don’t think they are. Like all good counsellors, however, he realizes that creativity cannot be forced. He does not seek to impose rigid principles upon his readers but rather to facilitate; to suggest ways in which, almost subliminally, a tiny seedling can be nurtured so that it develops into a fully grown idea.
The book is presented as a dialogue between two brothers, Hodge and Venn, who broadly represent the two halves of the brain - logical and creative – and the interaction between the two. The author’s Ideas are presented in short, bite-sized chunks, which makes them easy to digest and the whole is clearly summarized at the end.
As an occasional writer, mainly for my own pleasure, I found this book made me think about creativity in a completely new way. Highly recommended.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Engaging and thought provoking 4 May 2014
Format:Paperback|Verified Purchase
I instantly became engaged in the subject matter of this book and read it in one session, without a pause. Using a creative approach itself you are drawn into the why, the how and the what of creativity. The science is particularly useful and informative and set at the right level, while the practical hints and suggestions seem natural and really do work.
I immediately bought copies for my grown up children and they all raved about it as well, not a common result from books I recommend!
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4.0 out of 5 stars Interesting high level insights to creativity 20 Sep 2014
Format:Kindle Edition|Verified Purchase
This book serves some interesting insights from the world of neuroscience. However, the format of two brothers discussing concepts informally unfortunately means it's hard for the book to provide practical advice on steps to improve creativity. It's caught between the tone of fiction and the "how to" steps needed in non-fiction which the title suggests.

The personalisation of the two brothers as left brained and right brained also goes against a lot of recent creativity research. However, as long as people reading it understand that it is predominantly a stylistic choice used to introduce people new to the subject, there is actually quite a lot of insights here.

People will get the most of this book if they look for the lessons behind what the two protagonists are talking about. This is where the nuggets of wisdom come through and the book actually provides a useful introduction to the creative process.
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