How They Started in Tough Times
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Review
I wish I had read this book ten years ago... it shows you why you shouldn't put off starting your business just because we are in a recession. --Nick Jenkins, founder, Moonpig An excellent choice for those who are already running a business or looking to start-up - 5 stars --Start Your Business magazine A timely account...it's difficult to overstate the importance, as a business owner, of occasionally taking a step back to compare your company to those that have been there and done it - and that's exactly what this book allows you to do. --Business XL
Book Description
Inspirational stories of businesses starting and thriving in tough times
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
An enjoyable and interesting read profiling a wide variety of businesses. Many insights are given into just how these businesses got started and survived in hard economic times. Just goes to show that it is possible for an idea to be turned into a successful business no matter what the circumstances.
4 of 4 people found the following review helpful
Format:Paperback
What a book, we are in a recession and as a mother of two who is a director of a design company it is truely inspirational to read a book about survivial!! I couldn't but this book down. It is full of some heart warming stories from established companies that we all know and love such as penguin through to newly formed internet companies e.g. netmums. A must read for anyone trying to get through the recessiion or someone who need a pick me up at any time in their career.
3 of 3 people found the following review helpful
Format:Paperback
The 'How They Started' series has evidently provided much inspiration value to many aspiring entrepreneurs, demonstrating in down-to-earth detail how some great companies got off the ground. This third title in the series is clearly quite appropriate given the current economic climate, and actually offers hope rather than the typical doom and gloom. Indeed the book discusses some of the psychological attributes necessary for success, the possibility of raising capital even in hard times, and ways to raise awareness of your brand. It enables you to track the progress of other companies and to follow in their footsteps.
The book is very well structured, with separate sections for different industries, individual case studies of businesses within those areas, and effective sub-headings to help the reader. Moreover there are many useful quotations, facts, dates and images to enrich the reading experience. The areas addressed are as diverse as entertainment, internet, food and retail amongst others, whilst the particular companies include Wikipedia, Moonpig, Mumsnet and Penguin. Produced by the quality publisher Crimson, number three of the 'How They Started' series is well worth a place on any entrepreneur's book shelf.
One reservation should be made, though. As the subject areas within the book are so varied, they will inevitably not all appeal to everyone. It therefore becomes quite easy to 'get lost' when reading in cover-to-cover fashion, so readers may prefer to dip in and out of the book, exploring the specific sections which capture their interest.
On balance, the book is thus ideal as a reference guide to real life business startups.
The book is very well structured, with separate sections for different industries, individual case studies of businesses within those areas, and effective sub-headings to help the reader. Moreover there are many useful quotations, facts, dates and images to enrich the reading experience. The areas addressed are as diverse as entertainment, internet, food and retail amongst others, whilst the particular companies include Wikipedia, Moonpig, Mumsnet and Penguin. Produced by the quality publisher Crimson, number three of the 'How They Started' series is well worth a place on any entrepreneur's book shelf.
One reservation should be made, though. As the subject areas within the book are so varied, they will inevitably not all appeal to everyone. It therefore becomes quite easy to 'get lost' when reading in cover-to-cover fashion, so readers may prefer to dip in and out of the book, exploring the specific sections which capture their interest.
On balance, the book is thus ideal as a reference guide to real life business startups.
Most Recent Customer Reviews
FROM GOLIATH TO DAVID
From the giants of modern day commercial life with the likes of The Walt Disney Corporation, IBM and Microsoft through the corporate size spectrum to Jane Asher Cakes, and Go... Read more
Published 1 month ago by DOPPLEGANGER
Upbeat and inspiring
Great to see a title that inspires businesses who might be put off by the dire economic climate - it's a glimpse into some remarkable stories and case studies that make you realise... Read more
Published on 15 April 2010 by N. Dundon
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