How They Started
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Product Description
Book Description
How 25 global giants started
Product Description
Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas and Apple to Sony and Swatch, we reveal how some of the world’s biggest international businesses got of the ground, and those very first steps taken by their founders. How soon after they started did they venture overseas? Following on from the hugely successful How They Started, this next volume How They Started: Global Brands Edition takes the question one step further and asks ‘How do you turn an idea in to a global business?’
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Paperback|Amazon Vine™ Review
(What's this?)
How They Started: Global Brands is disappointing.
The writing style and research level are on a par with a set of weak formulaic pre-university essays. The proofreaders failed to perform basic checks of grammar.
As per a standard essay there are a small number of quotes from people involved with the companies. These quotes are referenced and appear be predominantly from the public domain. Unfortunately there seems to be little original content. Much of the content for each company could be found on Wikipedia with very little effort.
It promises to tell "secrets to each brand's success" and essentially delivers "They were successful because they succeeded".
The writing style and research level are on a par with a set of weak formulaic pre-university essays. The proofreaders failed to perform basic checks of grammar.
As per a standard essay there are a small number of quotes from people involved with the companies. These quotes are referenced and appear be predominantly from the public domain. Unfortunately there seems to be little original content. Much of the content for each company could be found on Wikipedia with very little effort.
It promises to tell "secrets to each brand's success" and essentially delivers "They were successful because they succeeded".
2 of 2 people found the following review helpful
Format:Paperback
I've got the original 'How They Started' and this is the global edition of that book, giving fascinating insights into how such well known brands as Adidas, Sony, Ikea and Pizza Hut started out. Interesting look into where these brands, who seem so ubiquitious today, had their origins and how their fortunes were by no means secure in the very beginning.
2 of 2 people found the following review helpful
Format:Paperback|Amazon Vine™ Review
(What's this?)
Some of the businesses seemed more well researched than others, latter areas of the book that focussed on internet type brands were more sketchy and I was left feeling not very certain even of how they had begun / how they had developed etc. I do not think the book is meant to help you set up a brand, it is a book of snippets of information which are mostly interesting but, with the exception of the more traditional businesses that took you on the journey from start to finish it was a little disappointing as they too briefly / poorly described internet based brands.
Most Recent Customer Reviews
Food for thought
I really enjoyed this book, to the extent that I bought the book having first read it c/o my local library. Read more
Published 18 months ago by KJ66
Useful, but lacks real depth
Great as a "starter for 10" for looking at a number of the big, well-known global brands. However. If you are a student looking for depth case study material beware that this... Read more
Published 21 months ago by Amber J. Burton
Superficial
I was hoping to get a lot of insight from this book but really it is so lightweight and superficial that you could learn more simply by reading the newspapers! Read more
Published on 22 April 2010 by zenadox
Easy to read, not too in-depth. Will be disappointed if you expect...
Overall quite interesting, this book tells the stories of 21 companies, from the founders' initial idea to where they are today. Read more
Published on 10 Feb 2010 by Neil
Quite basic information, but good to read
This book tells the story of several large global brands, and how they came to reach such success.
I enjoyed this book, as it took your through the facts about how the... Read more
I enjoyed this book, as it took your through the facts about how the... Read more
Published on 21 Jan 2010 by J.E.T
Fun and a little inspirational
This book can be thought of in two ways.
For the general reader it's a fun look at how some of the major brands started. Read more
For the general reader it's a fun look at how some of the major brands started. Read more
Published on 10 Jan 2010 by Sam Moore
How did these businesses start?
I was skeptical when the book arrived in the post, but it covered a few businesses I had bought from and was indeed curious about how they really worked and where they came from. Read more
Published on 24 Sep 2009 by Ross Boardman
Interesting, insightful business book
This is a book about 21 companies, how they got started, grew and how they became what they are now - great global businesses. Read more
Published on 20 Sep 2009 by josie82
Interesting book but..
This book is a really interesting read and it brings out some fascinating facts about the featured businesses. Read more
Published on 18 Sep 2009 by I. Clarke
And your point is?
Although on the face of it this book looks quite interesting it did leave me a little bit perplexed as to what it was trying to achieve. Read more
Published on 18 Sep 2009 by P. A. Smith
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