So... EITHER the idea of writing a book on how companies got their start OR writing in the brilliantly informative and clear style of the authors would be enough to make me enjoy this great business book.
However, the combination, represented here, is really remarkable.
First the concept: read about how some great companies started from a good idea, the roadblocks they encountered, the good decisions (and sometimes bad) they made. This is a great, straightforward concept. You almost never will end up, as an entrepreneur (of which I am one), entirely imitating the path of another company, no matter how successful. This is because of the different variables, such as product line and timing, that are inherent in every business situation. Nonetheless, having these remarkable examples to a) benchmark and b) inspire you is incredibly useful as a pick-me-up, idea generator, and in many cases actual guidebook.
Now, to the style in which this book is written. Many business authors, ironically, aren't actually particularly good writers. On the other hand, some really are good writers, and yet notheless fail to write in a way that maximizes ease of reading and comprehension. Ms. Tice and Mr. Lester, however, have shaped literally every sentence in a way that goes down easy and actually sticks in memory in a very retrievable way. For a business book, that is my highest compliment.
Author of "High-Tech, High-Touch Customer Service"