DISCOVER YOUR INNER BASTARD. Do you look on with envy as complete bastards get everything they want in life? Do you go to meetings determined to fight your corner only to end up rolling over like a pussy-cat? Do you long for a handy reference book to keep in your power-suit pocket that will tell you exactly how you can make others respect you? If you answered yes to any of those questions then this is the book for you! How to Be a Successful Bastard lifts the lid on 100 tips of the trade that really successful people don't want the rest of the world to know. The perfect book for anyone in business who is just a bit too nice for their own good, or for someone starting their first job looking to make an impact. An hilarious, thought provoking, tongue-in-cheek, business book that manages while being very amusing to also be painfully true.
In his fiftieth year, Adrian balances his full-time Vice President role for the largest Business Application Software company in the world, where he leads the Services division in a region that covers 95 countries, spread across 13 time zones, including Africa, Central and Eastern Europe, CIS and the Middle East, with his entrepreneurial interests in property and publishing. Adrian was born, educated and spent most of his life based in South-East London, England, but now lives in Dubai, UAE, although few would know this because he travels continuously.
One of four brothers, he is a proud husband and father to four grown-up daughters and grandfather to six grandchildren. Adrian has a passion for life and people. He exudes a rare and powerful wisdom, founded on having always lived his life to the full, often at a breakneck pace, mostly as a high-achiever, at a younger than average age. He believes strongly that life is not a dress rehearsal or a popularity contest, that you make your own luck and that anything is possible given the will to achieve it. He has always had an infectious, gently rebellious and impatient nature, challenging the norms and the status-quo. This has often meant he has operated beyond his years intuitively. He never felt out of place as a committed smoker at seven years of age, drinking a beer and a chaser in London pubs in his school uniform at lunchtime at 14 or working in several jobs at 15. Nor did it seem strange to get married whilst still at secondary school, or to father two children by age 19 or become a proud grandfather at the age of 35.
He has almost always been the youngest and fastest achiever amongst his peers, so has had a wealth of sparkling opportunity to gain wisdom beyond his years throughout his life. Adrian has never been afraid to take risks, sometimes calculated sometimes not, and to push himself and those around him beyond their comfort zones. In his early years his assessment and consideration of risk was considered a waste of energy, but advancing years have rounded off most of his boyish recklessness. In simple terms, he has always found living an 'ordinary' life uncomfortably restrictive, often unbearably so, and could not have lived any other way, ever-fearful that boredom might strike a mortal blow to his spirit.
Today, when he is not working as a senior executive globally, building his business interests or looking after his family, he still finds some time to write, play Golf, practice Tai Chi and Chi Gung, write popular song lyrics, listen to music and, mainly whilst travelling, watch all the top movies as soon as they are released, usually by skipping on a sensible approach to sleeping.
He has been sporty, though now less so, playing Rugby in the UK for 20 years and achieving proficiency in squash and martial arts, having studied Judo and Kung Fu. He enjoys physicality and the general rough-and-tumble of a busy, driven, hard-working life, having been well-prepared for it through his contact sports career and 'hard-knocks' London schooling. Whilst he is often perceived as being tough and uncompromising in business, he is highly personable, empathetic and considerate of others and it is from this 'natural' balance that he can see, illustrate, apply, explain and equate the many characteristics needed in 'successful' behaviour, from saintly generosity to the unforgivably dishonourable and deceptive. He also has a sharpened sense of humour, which enables him to use amusing examples and anecdotes to get meaningful and, when necessary, unpalatable truths across to others.
Adrian's writing has been critically acclaimed from his pre-school years to-date and he has been published several times in a variety of journals. In 2007, he launched his own publishing company, 'SB Publishing,' to gain experience in the publishing industry and as a commercial vehicle to bring a series of books about success to the market. These books have a marked difference from those written in the typical 'US-style' Self-Help genre; his being far more direct, incisive, hard-hitting, profound and thought provoking than most others. Adrian knows how hard success is to achieve and his experience perfectly supports him challenging commonly held beliefs about success and allows him to balance the subject by taking the extremes of personal and real-world examples to make his points most vivid and understandable.
Adrian has always been fascinated by what it takes to be successful, and he has fine-tuned a recognition of the absurdity and innate nastiness of wealth- and power-building behaviours versus the softer and nicer side of most people in business. He has swum and fought with the biggest 'sharks' in business worldwide and in his personal business ventures and, coupled with his naturally British relaxed and innately amusing approach to life, he manages to deliver a thorough dissection of the valuable characteristics of successful people, from multiple perspectives and makes it a pleasant and entertaining experience for the reader, in some cases even a life-changing experience.
Through his crystal clear exploration of 100+ ways to be more self-centred, tough, ruthless and unpredictable, he enables the reader to see that the behaviour of truly successful people demands a much darker side than many unsuccessful people would imagine. As many reviewers of his writing have said, his books are probably the only self-help books anyone need really ever read. Although Adrian would agree 100% with this belief, his desire not to appear so obviously conceited would stop him from ever admitting it publicly and he would rather you bought and read his books and judged for yourself.