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Packed with useful tips and fresh ideas this easy to read book offers all that any professional could possibly need to succeed in business. Foster's straight to the point attitude really hits home and a few humorous anecdotes help to give a more relaxed approach.
Foster's Ladder of Goodwill is particularly useful at targeting potential customers and keeping them! A simple idea but it has really helped me departmentalise my client base.
Whatever level you are currently at in business if you are looking to improve customer relations and market yourself more effectively this is the book for you.
I read this book in a couple of hours and I'm still buzzing! A great motivator.
The author offers a wealth of tips and tricks, answers almost any conceivable question on starting a consultancy, and also talks with intelligence and humor about such tasks as increasing sales, getting and keeping customers, staying motivated, and achieving success.
As an independent consultant and freelancer myself, I'd certainly call this a must-have. I'd absolutely recommend this book highly to anyone seeking to strike out and find success on their own terms. (Note: I especially liked Foster's "10 Commandments of Commitment" -- if only everyone would obey them!)
Impressive and well worth a purchase.
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