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How to Start Your Own Business for Entrepreneurs Paperback – 23 Jul 2009


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Product details

  • Paperback: 312 pages
  • Publisher: Pearson Business; 1 edition (23 July 2009)
  • Language: English
  • ISBN-10: 0273723588
  • ISBN-13: 978-0273723585
  • Product Dimensions: 13.8 x 2 x 21.4 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Bestsellers Rank: 330,472 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

I describe myself as a social entrepreneur, author and campaigner. I passionately believe that social entrepreneurship is as much an attitude as a skill. It can liberate, empower individuals, organisations and communities, enabling them to deliver sustainable profound social change.

My 17th book, 'Sales for non-Salespeople' will be published by Hodder & Stoughton in August 2014. It will help you sell yourself, your ideas, products & services. These days we all have to sell to succeed, but it needs to be done with subtlety!

I've developed a one day sales course based on both the book. I'll be running these across the UK, both in-house for organisations and as open programmes; full details on my website www.robertashton.co.uk .

Perhaps like you, I learn by doing. I enjoy working with others to solve their enterprise conundrums. Recently I've helped a school raise £10m for a new campus, created an urban Development Trust and helped a Town Council with the asset transfer.

I've also launched my own social business, Swarm Apprenticeships, which blends an enterprise qualification and business support to connect 'bright NEET' youngsters with small business owners.

People say I'm different, although from my side of the beard that's hard to judge. Hazel Blears MP described me as 'human WD40'. She liked the way I get into the gaps between organisations. A Housing Association CEO said I was like a hand grenade. 'You pay the fee, pull the pin and wait for the bang,' he said. 'I'm never sure where or when the explosion will be, but it's always positive.'

I've signed up as a Growth Accelerator business coach. This subsidises me to work with charities, social and community enterprises. I'm using this to widen my horizons too, so not clock watching.

Finally, I rather enjoy challenging conference audiences as keynote speaker or event chairman. As you can imagine I have plenty of stories to share, but more importantly take the trouble to research the event and never, ever just deliver the same old carefully rehearsed speech!

I hope you enjoy reading my books. Do let me know what you think and do feel free to email me any questions. You are my reader, my audience and the person I'm writing for. I welcome your feedback!


www.robertashton.co.uk
Tweet @robertashton1

Product Description

Review

"The book takes entrepreneurs through the essential stages of starting a business, from finding opportunities to creating the concept through to building value into a business and making sure it is set to succees long into the future."

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From the Back Cover

When you’re starting up, practical advice from an expert is like gold dust.

Having a great idea is not enough, you need someone who’s been there to tell you what it takes to really get your business off the ground.

How to Start Your Own Business for Entrepreneurs

shows you how to:

  • Get the basics right to make your business fly
  • Create a bullet-proof business plan to get the backing you need to succeed
  • Build a powerful brand, perfect for your business
  • Master the day-to-day tasks, including the not-so scary financials

For Entrepreneurs

Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.

·         No jargon, no theory – just practical advice you can implement today

·         Written by expert entrepreneurs for entrepreneurs

·         Full online support – templates, blogs, videos and much more

·         Tips, tricks and examples to keep you way ahead of the competition

 


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

25 of 26 people found the following review helpful By B Smith VINE VOICE on 3 Aug 2009
Format: Paperback
I have read a number of books in preparation for starting my own business, from a wide variety of authors. A common problem that I found is that a lot of the books overlapped and were lacklustre in their presentation of topics.

Robert Ashton's book is something I don't want to put down, it combines useful advice that I have put to actual use in starting my business, with insightful case studies detailing how others have achieved success before.

A measure of a business book for me is how you can apply what's in the book to real life starting a business, and for me, that is where this book conquers.
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8 of 8 people found the following review helpful By C. Mackay on 2 April 2010
Format: Paperback
How to Start your Own Business for Entrepreneurs is a fantastic addition to anyones business bookshelf. Of particular interest is advice on improving your network. Without a network to call to arms the beginning phases can be very daunting especially with capital is low and the nerves are high.....Roberts advice ensures entrepreneurs share their ideas and call upon their "network" to maximise success in start-up. Getting your idea out there is half the battle! Sit down with a tall latte and digest on a quiet Sunday afternoon.....by Monday you'll be ready to build your empire!
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5 of 5 people found the following review helpful By M. Mortimer on 23 Mar 2010
Format: Paperback
I wont go into detail, I will just say that this book has made me very confident and knowledgable in my quest to start a business. I am now well underway and after reading, the process has been seemless and fluent.

If your starting a business or considering it, and haven't read many other books on business, this book is the book for you. Full stop.
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2 of 2 people found the following review helpful By Custwin Online Ltd on 26 Aug 2009
Format: Paperback
In a world full of waffle within books it was refreshing to read a book that cuts through the flowery bits and just provides useful bite-sized pieces of information about all the issues involved in starting and running a business.

Having been in business for several years, I stumbled across the book by accident (a contact had bought it) and didn't think it was applicable to me. However, after a quick read through I picked up on one useful tip and then two more, and decided it worth buying. What I found particularly interesting was reading through the process of starting a business in the right way and it made me realise that I'd made many mistakes first time round that could have been avoided if this book had been around all those years ago. Taking that information, I can apply it to a new business venture I'm creating and THIS time I feel confident that those same mistakes won't happen and the new business will evolve at a much better pace than my original business did.

There are a lot of 'business' books around nowadays but if you're the type of person who just likes to cut to the meat of what the book is saying (i.e. useful tips and advice), then this book will let you save the important time for implementing the actions that the book recommends.
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3 of 3 people found the following review helpful By Book Ben on 18 May 2010
Format: Paperback
A great read that you can dip in and out of as and when you need to. The case studies help make this book real and allow you to easily apply the lessons learned to your own business. Great to read a book that eliminates the waffle and cuts to the important bits, wish I had read this years ago, might have avoided a few of the more obvious pitfalls.
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5 of 6 people found the following review helpful By Claire Appleby on 29 July 2009
Format: Paperback
How To Start Your Own Business is the new (August 2009) book from Robert Ashton, an experienced entrepreneur who already has eight successful books under his belt.

The 26 chapters are divided into five logical sections, as follows:

* Before you start
* Planning to succeed
* Finding customers
* Managing your business
* Looking ahead

If you are just starting to think about setting up your own business, then reading the book from cover to cover will provide you with a wealth of invaluable advice and guidance. It acts as an excellent systematic guide and does exactly what it says on the cover, which is to show you "step by step how to master the entire process of launching your business", while providing you with "an extensive start-up toolkit and invaluable advice from someone who's been there, done it and made the mistakes - so you don't have to".

But equally, the well written chapters are easy to dip into to find information that is pertinent at a particular time. For example, I turned first to the chapter on developing your brand and image, since that is the current focus of my own business. There is excellent advice here on matching your brand to your customer, using a graphic designer and writing a design brief. I then turned to an earlier chapter on finding your biggest business opportunity since I am currently working with a client who is considering whether to set up on her own, and has yet to decide what business would best suit her. In this chapter I found some really useful, practical exercises that will enable anyone to identify a profitable business opportunity that exploits their existing skills and passions.
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1 of 1 people found the following review helpful By Olly on 14 April 2013
Format: Paperback
I've read a few books on starting your own business. This book by Robert Ashton really helped me focus all my ideas and figure out solutions to my concerns, in a very easy to read book. It really helps you to prepare for starting your own business. I read this book some time ago and I think it had a big part to play with our flying start as a business. Thank you Robert. Looking forward to reading some more of your books.
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