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How to Start Your Own Business for Entrepreneurs [Paperback]

Robert Ashton
4.6 out of 5 stars  See all reviews (25 customer reviews)

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How to Start Your Own Business for Entrepreneurs How to Start Your Own Business for Entrepreneurs 4.6 out of 5 stars (25)
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Book Description

23 July 2009 For Entrepreneurs

More than 300,000 people start a business every year. That number will rise over the next year or two if the current economic downturn leads to widespread job losses.  It is a fact that many people choose to turn the threat of redundancy into the opportunity of self employment.

It is also a fact that when economic growth is low, business failure rates are higher. There has never been a greater need for a simple, explicit, practical business start-up guide that can increase new business survival rates in tough, as well as good times. People today need a start up guide that holds nothing back and tells them all they need to know. How to Start Your Own Business for Entrepreneurs does exactly this.

Of course for many, starting their own business is a lifestyle decision.  It is an aspect of the growing trend away from full time employment to freelance or portfolio working.  The boundaries between traditional employment and free enterprise are becoming increasingly blurred. How to Start Your Own Business for Entrepreneurs guides you as you pick your way through the no man's land that separates these two worlds.

Product details

  • Paperback: 312 pages
  • Publisher: Pearson Business; 1 edition (23 July 2009)
  • Language: English
  • ISBN-10: 0273723588
  • ISBN-13: 978-0273723585
  • Product Dimensions: 21.3 x 13.7 x 2.3 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Bestsellers Rank: 221,531 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Robert Ashton is a social entrepreneur, business author and campaigner based in Norfolk. He likens regeneration to a computer; with buildings and infrastructure forming the hardware, community groups the software and local businesses the power supply.

His current projects include; setting up an urban community land trust in Colchester; enabling a special needs school to fund a £12m new campus from Council revenue cost savings; leading the merger of two palliative care charities, engaging philanthropists & the NHS to enable a new hospice to be built; establishing a new social business that will reduce youth unemployment by growing new jobs in small businesses.

Robert is currently researching his 17th book, which profiles community led social change nationwide. He is a Vice Patron of Norfolk Community Foundation, a Fellow of the RSA and occasional broadcaster and commentator on social entrepreneurship and community enterprise.
Tweet @robertashton1

Product Description


"The book takes entrepreneurs through the essential stages of starting a business, from finding opportunities to creating the concept through to building value into a business and making sure it is set to succees long into the future."

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From the Back Cover

When you’re starting up, practical advice from an expert is like gold dust.

Having a great idea is not enough, you need someone who’s been there to tell you what it takes to really get your business off the ground.

How to Start Your Own Business for Entrepreneurs

shows you how to:

  • Get the basics right to make your business fly
  • Create a bullet-proof business plan to get the backing you need to succeed
  • Build a powerful brand, perfect for your business
  • Master the day-to-day tasks, including the not-so scary financials

For Entrepreneurs

Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.

·         No jargon, no theory – just practical advice you can implement today

·         Written by expert entrepreneurs for entrepreneurs

·         Full online support – templates, blogs, videos and much more

·         Tips, tricks and examples to keep you way ahead of the competition


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
24 of 25 people found the following review helpful
I have read a number of books in preparation for starting my own business, from a wide variety of authors. A common problem that I found is that a lot of the books overlapped and were lacklustre in their presentation of topics.

Robert Ashton's book is something I don't want to put down, it combines useful advice that I have put to actual use in starting my business, with insightful case studies detailing how others have achieved success before.

A measure of a business book for me is how you can apply what's in the book to real life starting a business, and for me, that is where this book conquers.
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8 of 8 people found the following review helpful
4.0 out of 5 stars Excellent advice for the budding entrepreneur! 2 April 2010
How to Start your Own Business for Entrepreneurs is a fantastic addition to anyones business bookshelf. Of particular interest is advice on improving your network. Without a network to call to arms the beginning phases can be very daunting especially with capital is low and the nerves are high.....Roberts advice ensures entrepreneurs share their ideas and call upon their "network" to maximise success in start-up. Getting your idea out there is half the battle! Sit down with a tall latte and digest on a quiet Sunday Monday you'll be ready to build your empire!
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5 of 5 people found the following review helpful
5.0 out of 5 stars Fantastic read, confidence inspiring... 23 Mar 2010
I wont go into detail, I will just say that this book has made me very confident and knowledgable in my quest to start a business. I am now well underway and after reading, the process has been seemless and fluent.

If your starting a business or considering it, and haven't read many other books on business, this book is the book for you. Full stop.
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3 of 3 people found the following review helpful
5.0 out of 5 stars A refreshing read 18 May 2010
A great read that you can dip in and out of as and when you need to. The case studies help make this book real and allow you to easily apply the lessons learned to your own business. Great to read a book that eliminates the waffle and cuts to the important bits, wish I had read this years ago, might have avoided a few of the more obvious pitfalls.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Good for getting it right second time around 26 Aug 2009
In a world full of waffle within books it was refreshing to read a book that cuts through the flowery bits and just provides useful bite-sized pieces of information about all the issues involved in starting and running a business.

Having been in business for several years, I stumbled across the book by accident (a contact had bought it) and didn't think it was applicable to me. However, after a quick read through I picked up on one useful tip and then two more, and decided it worth buying. What I found particularly interesting was reading through the process of starting a business in the right way and it made me realise that I'd made many mistakes first time round that could have been avoided if this book had been around all those years ago. Taking that information, I can apply it to a new business venture I'm creating and THIS time I feel confident that those same mistakes won't happen and the new business will evolve at a much better pace than my original business did.

There are a lot of 'business' books around nowadays but if you're the type of person who just likes to cut to the meat of what the book is saying (i.e. useful tips and advice), then this book will let you save the important time for implementing the actions that the book recommends.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Really Good and concise 2 Nov 2011
Format:Paperback|Verified Purchase
This book is really good cause its very well organized and goes straight to the point, identifying main important issues and giving some extra links to use, really a must read for entrepreneurs, i changed quite a bit of my plans after it
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1 of 1 people found the following review helpful
By Lisa
Format:Paperback|Verified Purchase
Essential reading for anyone wanting to start a business...wish I'd read it a few years ago!
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1 of 1 people found the following review helpful
5.0 out of 5 stars A great place to start 3 Sep 2009
Robert writes in a very clear and precise way, giving hints and tips in order for you to avoid the usual pitfalls when starting up a new venture, there are even weblinks and tools to allow the budding entrepeneur to access further relevent information and advice. This book is the perfect starting point if you're looking to set up your own business.
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Most Recent Customer Reviews
3.0 out of 5 stars Present idea
I brought this book for a friend that is very business minded and wanted hints and tips in business and marketing
Published 4 months ago by PABHO
5.0 out of 5 stars Great book
I've read a few books on starting your own business. This book by Robert Ashton really helped me focus all my ideas and figure out solutions to my concerns, in a very easy to read... Read more
Published 12 months ago by Olly
3.0 out of 5 stars ok but not my kind of read
i did get info that was of use, but it was quite boring to read, it was more of a flick through and browse read if something jumped out from the page. Read more
Published 22 months ago by health care professional
5.0 out of 5 stars Very Well Articulated And Very Concise - ""
I decided to read this book to sharpen my skills as a business man even more. I wanted to know the full walk through of what it was to go from idea to launch, And I have to say,... Read more
Published 23 months ago by Mr. K. James
5.0 out of 5 stars Another Top Ashton Book!
As the title to this review suggests I am a big fan of Robert Ashton and subscribe to his newsletter (the barefoot entrepreneur). Read more
Published 23 months ago by Joseph Benn
2.0 out of 5 stars Extremely basic
There is nothing really wrong with the content but it is very basic and there are a lot of blank pages and space. Read more
Published on 27 Sep 2010 by The Emperor
5.0 out of 5 stars Everything you need to know
There are some books that don't fit their title but this is not one of them. Ashton's book takes you all the way through from the intial business dream to actually living and... Read more
Published on 12 Nov 2009 by Alice
5.0 out of 5 stars Great info
Great book - easy to read with some useful information for those already in business and those just starting out.
Highly recommended!
Published on 5 Oct 2009 by
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