- Paperback: 222 pages
- Publisher: How To Books Ltd (27 July 2007)
- Language English
- ISBN-10: 1845282027
- ISBN-13: 978-1845282028
- Product Dimensions: 25.2 x 17.2 x 1.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 599,946 in Books (See Top 100 in Books)
- See Complete Table of Contents
How to Start and Run an Internet Business
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Product Description
Review
'The style is very much "how to" and makes what can be a complex topic highly accessible. It offers excellent and authoritative starting points for further research. Undoubtedly it offers great value for money.' Phoenix
Phoenix
`The style is very much "how to" and makes what can be a complex topic highly accessible. It offers excellent and authoritative starting points for further research. Undoubtedly it offers great value for money.'
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Customer Reviews
Most Helpful Customer Reviews
22 of 23 people found the following review helpful
Format:Paperback
This is one of several books I bought before I started my online business and definitely proved the most practical and constructive guide. It is clear, succinct, to-the-point and has a user-friendly layout. It has many useful lists and checklists in all chapters that work as handy reminders. Many chapters in the usual how-to-set-up-your-own-business books are irrelevant to Internet entrepreneurs, but this book covers all the basics for anyone wanting to set up shop online. Highly recommended.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
2 of 3 people found the following review helpful
This book has nothing to offer.
4 Jun 2009
Format:Paperback|Amazon Verified Purchase
I chose this book because it was $160-$194, and I was able to get a used copy for $25. I thought if it was that high-priced, it must be good.
The first turn-off was when the author listed what I consider to be personality traits that she thinks are important in order to start an internet business. Sorry, but I can't change my personality just to start a business, and there is no way that everyone with a successful internet business meets all or even most of these criteria. What a reason not to try something!
So I put the book down and found another - Internet Riches by Scott Fox, which I highly recommend. Lesson: don't buy a book unless it has reviews - this one didn't.
Now that I've read Fox's book, I skimmed this book so I could write a review since there were none. What I see is a lot of statements of the obvious. Here are some of her helpful recommendations: keep domain names short and easy to remember, make sure your marketing e-mails are relevant and interesting, and use anti-virus software.
Fox specializes in internet businesses, while Strange is a writer who decided to write a book about internet businesses. Fox tells real story after real story while Strange lists fictional "case studies." Fox gives down-to-earth advice (choose a business that is something you know well and have a passion about) and speaks from experience (when starting an internet business, you will make changes several times in the first year so don't invest heavily in high-priced custom websites until you know what you want), while Strange just tried to get the pages filled.
Anything that is valuable in this book (such as useful websites) is also available in Fox's book. In short, buy Fox's book instead. Besides - it's on Kindle!
The first turn-off was when the author listed what I consider to be personality traits that she thinks are important in order to start an internet business. Sorry, but I can't change my personality just to start a business, and there is no way that everyone with a successful internet business meets all or even most of these criteria. What a reason not to try something!
So I put the book down and found another - Internet Riches by Scott Fox, which I highly recommend. Lesson: don't buy a book unless it has reviews - this one didn't.
Now that I've read Fox's book, I skimmed this book so I could write a review since there were none. What I see is a lot of statements of the obvious. Here are some of her helpful recommendations: keep domain names short and easy to remember, make sure your marketing e-mails are relevant and interesting, and use anti-virus software.
Fox specializes in internet businesses, while Strange is a writer who decided to write a book about internet businesses. Fox tells real story after real story while Strange lists fictional "case studies." Fox gives down-to-earth advice (choose a business that is something you know well and have a passion about) and speaks from experience (when starting an internet business, you will make changes several times in the first year so don't invest heavily in high-priced custom websites until you know what you want), while Strange just tried to get the pages filled.
Anything that is valuable in this book (such as useful websites) is also available in Fox's book. In short, buy Fox's book instead. Besides - it's on Kindle!
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