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How to Start and Run a Commercial Art Gallery (How to Start & Run a) [Paperback]

Edward Winkleman
4.5 out of 5 stars  See all reviews (2 customer reviews)
RRP: 14.72
Price: 12.43 & FREE Delivery in the UK. Details
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Book Description

1 July 2009 How to Start & Run a
Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to:

write a business plan — find start-up capital — find your ideal locale — renovate the space — manage cash flow — promote and grow your new business — attract and retain artists and clients — hire and manage staff — represent your artists

How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.

Frequently Bought Together

How to Start and Run a Commercial Art Gallery (How to Start & Run a) + Seven Days in the Art World + The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
Price For All Three: 26.41

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Product details

  • Paperback: 256 pages
  • Publisher: Allworth Press,U.S. (1 July 2009)
  • Language: English
  • ISBN-10: 1581156642
  • ISBN-13: 978-1581156645
  • Product Dimensions: 15.2 x 23.5 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 129,105 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews
11 of 11 people found the following review helpful
4.0 out of 5 stars A very insightful book 12 Jun 2011
Format:Paperback
I bought this book because I plan to open a commercial art gallery and have no idea how to go about it. I had no idea what it would be like or what it really included. The only reason I gave this book 4 starts and not more is because it's written by an American gallery owner and therefore is geared towards the American market. This was the only thing I struggled with as I had no idea what was purely American laws and what is true in both countries. But apart from that, all the chapters have given me a very helpful insight into the world of the gallery owner and the troubles I am going to have to face. A lot of the information has been invaluable, as I had no idea that certain things existed or had to be done. I have now started writing my mission statement and am going back through the book using each chapter to help me write my business plan and work out my start up costs. If you are planning on opening any gallery, whether it's contemporary or just a small local gallery working with local artists, this book will be a great buy.
I definitely plan to have this either in my office or in my gallery (when I open it) so it is to hand at all times.
A great buy, unfortunate about the American focussed art shows and websites on laws. But I'm very glad I bought it and would definitely recommend it to any potential or current gallery owner.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Good introduction 3 July 2013
Format:Paperback|Verified Purchase
Well thought out book full of information, even for those outside the USA. Time well spent on reading this book
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  25 reviews
24 of 25 people found the following review helpful
5.0 out of 5 stars Very informative Book 6 Feb 2010
By Jeremy B. Teitelbaum - Published on Amazon.com
Format:Paperback|Verified Purchase
I recently opened a photography/art gallery and ordered this book. I am very pleased with it. There are some really great ideas given. Also, not only does the author talk about his own experience running a gallery, but he brings in many examples from other gallery owners that he knows.
He covers in great detail everything from planning, design, opening, marketing, and selling.
I highly recommend this book for anyone who has plans or even just the desire to open an art gallery. I suggest you read this book FIRST.
8 of 9 people found the following review helpful
5.0 out of 5 stars Start to finish - brilliant 30 Nov 2010
By matt - Published on Amazon.com
Format:Paperback|Verified Purchase
This is not rocket science - no wait - it really is. A gallery is one of the most complicated and hands-on intense projects anyone can begin. This book will help you in all fronts and steer you in the directions that it does not (due to professional constraints) cover, law, state and fed regs, etc. A service has been done and we all ought to owe Mr. W some thanks for sharing what he learned the hard way. Buy it - read it - and open a gallery. I did.
9 of 11 people found the following review helpful
5.0 out of 5 stars A satisfying set of insights 19 Oct 2009
By Midwest Book Review - Published on Amazon.com
Format:Paperback
Aspiring and new art gallery owners will find much to value in the basics covered in How to Start and Run a Commercial Art Gallery, a survey of everything from locating start-up capital and developing a business plan to growing a new business and attracting artists and clients alike. Lighting, location, build-out issues and more are specific to the art gallery world and provide a satisfying set of insights.
11 of 14 people found the following review helpful
5.0 out of 5 stars Visual artists will learn a lot 25 Sep 2009
By carpe diem - Published on Amazon.com
Format:Paperback|Verified Purchase
Visual artists who are looking for gallery representation will learn a lot about how to or how not to approach a gallery. Useful tips all around.
8 of 10 people found the following review helpful
3.0 out of 5 stars Worth buying to confirm what you already know is correct 20 Sep 2009
By Me - Published on Amazon.com
Format:Paperback|Verified Purchase
If you are seriously interested in opening an art gallery then a lot of what this book is teaching you, you may already know. It does however confirm ideas you had as being the correct thing to do. Worth buying but don't expect any great revelations.
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