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How to Start a Magazine: And Publish it Profitably [Hardcover]

James Kobak (Author)
3.0 out of 5 stars  See all reviews (1 customer review)
RRP: £18.95
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Frequently Bought Together

How to Start a Magazine: And Publish it Profitably + Publish Your Own Magazine, Guidebook, or Weekly Newspaper: How to Start, Manage and Profit from Your Own Home-Based Publishing Company (Culture Tools) + Publish Your First Magazine: A Practical Guide For Wannabe Publishers
Price For All Three: £49.01

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Product details

  • Hardcover: 320 pages
  • Publisher: M. Evans& Co Inc (Jun 2002)
  • Language English
  • ISBN-10: 0871319276
  • ISBN-13: 978-0871319272
  • Product Dimensions: 23.4 x 18.4 x 2.7 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 374,952 in Books (See Top 100 in Books)

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More About the Author

James B. Kobak
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Product Description

Product Description

A timely and extremely informative book that explains all the steps needed in planning, testing and executing the start-up of a successful magazine. But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation of the magazine field. James B Kobak, an adviser to magazines since 1946, takes you through the perils and profits of magazine publishing with ease and a no-nonsense style.

About the Author

James B Kobak

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Most Helpful Customer Reviews
13 of 39 people found the following review helpful
By A Customer
Format:Hardcover
This a book for anyone wanting to run a publication weather small scale or national. The book covers valuble details of the bussines from why magazines fail, testing for a market and the wonderful life cycle of a magazine. A must have if you want to succeed.
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Amazon.com:  13 reviews
24 of 25 people found the following review helpful
A wealth of information 1 Jun 2004
By Your librarian - Published on Amazon.com
Format:Hardcover
So you want to start a magazine? It won't be easy..it won't be fast--and it definitely won't be cheap!

Author James Kobak took up the unthankful task of trying to write a user-friendly guide to a profession that many magazine publishers study for four years or more at a university or college.

For the most part, Kobak does a pretty good job. He is obviously enthusiastic about the subject. He has been direct witness to the start-up and/or purchase of many magazines. So he knows his subject.

The reader faces one big challenge. Reading this book is like scraping the top off a mountain. Once the reader moves past the initial "you can do it" enthusiasm of the first few chapters, s/he is immediately faced with the immensity of the task that starting a magazine may present. By the time Kobak closes up his last few chapters with the drudgery of statistics, bookkeeping and forecasting, the shackles of optimism will have rolled away from the reader's demeanor and the reality of his/her endeavor will stare him/her boldy in the face.

There is so much information crammed into the 300-some pages of this book that I ran my highlighter dry trying to capture it all. Kobak writes in an unintimidating style for those new to publishing. That said, however, the information is sometimes muddled by sloppy editing and the author's occasional lapses of clarity in his writing.

For its wealth of information alone, this is a must read for anyone who plans on starting a publishing venture without going the college route. Kobak eplains very clearly that starting a magazine is not inexpensive. Perhaps that is why he priced his book so reasonably. So that we readers could learn that fact first.

18 of 19 people found the following review helpful
First half great. Second half wanting. 5 Feb 2003
By Travis C. Ward - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
Unlike the more down-to-earth Starting And Running A Successful Newsletter or Magazine, this book is targeted for the up-scale magazine publisher wannabe. Still, it is a worthy addition to anyone serious about publishing for profit.

I have researched high and low for statistical data regarding circulation promotion. This book is the only one that provided quality information that can be used to guage one's prospects after test marketing. This information will prove intensely valuable when I get game and small livestock farming in the test marketing stage.

He also provided great advice regarding establishing the scope to insure you provide what your readers want, with the operative word WANT instead of need. To a degree, of course, he slips into consultant mode, but this wasn't too distractive.

It was only as he got into the later chapters that I felt like he was too intent on getting readers to hire consultants than in providing content for the reader.

James does a great job in explaining the life cycle of periodicals and why so many die after having outlived their usefullness.

I encourage all who consider publishing to buy this book when they buy Cheryl Woodard's.

20 of 23 people found the following review helpful
A Tough Read 4 Sep 2005
By C. J. Porter - Published on Amazon.com
Format:Hardcover
I found How to Start a Magazine by James Kobak difficult to read and somewhat depressing. The promises on the cover, in my humble opinion, we never fulfilled and the textbook-style format was flat. I felt as if, rather than a telling me "how to" he was telling me all the reasons "not to." He also came from only one perspective--that of a large scale, national publication. My goal is to build a local business-builder magazine. Therefore, much of the information was irrelevant for me. Based on the cover promises, I thought I'd found the ideal book for my needs. It didn't deliver.
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