Start reading How Soon is Now? on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here or start reading now with a free Kindle Reading App.

Deliver to your Kindle or other device

 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Colour:
Image not available
 

How Soon is Now?: The Madmen and Mavericks who made Independent Music 1975-2005 [Kindle Edition]

Richard King
4.8 out of 5 stars  See all reviews (14 customer reviews)

Print List Price: £17.99
Kindle Price: £9.89 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £8.10 (45%)
* Unlike print books, digital books are subject to VAT.

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your e-mail address or mobile phone number.

Formats

Amazon Price New from Used from
Kindle Edition £9.89  
Paperback £15.58  
Kindle Daily Deal
Kindle Daily Deal: Up to 70% off
Each day we unveil a new book deal at a specially discounted price--for that day only. Learn more about the Kindle Daily Deal or sign up for the Kindle Daily Deal Newsletter to receive free e-mail notifications about each day's deal.

Book Description

One of the most tangible aftershocks of Punk was its urgency to prompt individuals into action. Document your reality: do it yourself. From this, a generation of young men were inspired and, with often zero financial planning or business sense, in a bedroom, garage or shed, labels such as Factory, Rough Trade, Mute, 4AD, Beggars Banquet, Warp, Domino and Creation began, shifting the musical landscape and trading on an ethos and identity no brand consultant would now dare dream of. Musicians were encouraged to do whatever the hell they wanted and damn the consequences. From humble beginnings, some of our most influential artists were allowed to thrive: New Order, The Smiths, Depeche Mode, Orange Juice, Cocteau Twins, Sonic Youth, Happy Mondays, Primal Scream, Aphex Twin, Teenage Fanclub, My Bloody Valentine, Autechre, Broadcast, Vampire Weekend, The White Stripes and Artic Monkeys to name but a handful.

This is the story, set to an incredible soundtrack, of the enormous scale of the passions, the size of the egos, and the true extent of the madness of the mavericks who had the vision and bloody-mindedness to make the musical landscape exciting again.



Product Description

Review

'An exhaustive chronicle of the labels that drove independent music for 30 years, Richard King's prodigiously researched book includes everything one could wish to know about the mayhem, rebellion and anti-corporate idealism of indie culture. While there are colourful anecdotes about artists of variable talent the Smiths, New Order, Sonic Youth, the Jazz Defektors it's the eccentrics, misfits and sociopaths operating behind the scenes who take centre stage... It certainly shatters the 'us versus them' illusion of the indie scene as one big happy family, as grievances fester, drug-assisted mistakes pile up and disillusionment takes its toll. ... Both an inspiration and a cautionary tale.' -- Kathy Sweeney, Observer

'How Soon Is Now? traces a confident line from indie's first stirrings in the mid-'70s though to Arctic Monkeys' Whatever People Say I Am, That's What I'm Not, the subculture's last million-seller under the original analogue rules in 2005. Author Richard King is a insider; he's worked at Domino Records for 15 years ... this lends his fluent and intuitively organised chronicle a cool authority, and places us right there in the shopfloor.' --Andrew Collins, Word magazine

'Most people with even a vague interest in leftfield modern music will be familiar with the careers of The Smiths, New Order and Sonic Youth. But Richard King's exhaustively researched labour of love, How Soon is Now?, offers a history that runs parallel to the works of these totemic acts, ushering forward the dreamers and chancers who took advantage of the fissures opened up by punk to create a new paradigm for the production and distribution of music. Their story is long overdue ... this is a funny, lively and inspiring history.' -- Phil Harrison, Time Out

'Less of an overview of the era than a meticulously researched encyclopaedia of the assorted businesses, both famous and forgotten, that helped to create independent music. ... King successfully captures the chaos that underpinned the independent sector.... How Soon is Now? is as much about the financial mis-management, rampant egos and petty rivalry that was the independent experiment as its many triumphs. ... Any young entrepreneur looking to get a foothold in the music business would be wise to consult this book before taking the plunge.' --Fiona Sturges, Independent

'This remarkable and hugely enjoyable history of the British independent music scene over the past 30 years reveals a much more diverse, influential and successful picture... Richard King does an amazing job of portraying the ramshackle yet exhilarating vibe of the times. The label staff and bosses were just as into the excesses of rock n roll as the bands, and the amount of drugs consumed within these pages is mind-boggling, something else which probably didn t help those precarious balance sheets. King has extracted interviews from all the major players and orchestrated a shambolic and chaotic world into a coherent and compelling historical narrative. If only all music books were this good.' --Doug Johnstone, Scotsman

'King, co-editor of the music journal Loops, gets illuminating interviews from many of the main players, from Travis to McGee to the Smiths Johnny Marr. His tone is balanced, his prose penetrating, his coverage comprehensive.' -- Ed Potton, The Times

'King, a senior staffer at Domino Records, has pieced together a forensic, lurid history that speeds along like a 1980s Alan McGee with a banknote up his nose.' --Doug Johnstone, Scotsman

'King's history of the British independent music business is beautifully researched, and unafraid to display a deep love of its subject on every page. Backroom labels such as Factory, 4AD and Rough Trade explode into global businesses as their signings - the Cocteau Twins, New Order and the Smiths - become troubled, troublesome and unwitting stars. Exhaustive and reflective, this is the definitive work on one of Briain's great artistic booms.' --Rob Fitzpatrick, Sunday Times, 'Pop Book of the Year'

'This remarkable and hugely enjoyable history of the British independent music scene over the past 30 years reveals a much more diverse, influential and successful picture... Richard King does an amazing job of portraying the ramshackle yet exhilarating vibe of the times. The label staff and bosses were just as into the excesses of rock n roll as the bands, and the amount of drugs consumed within these pages is mind-boggling, something else which probably didn t help those precarious balance sheets. King has extracted interviews from all the major players and orchestrated a shambolic and chaotic world into a coherent and compelling historical narrative. If only all music books were this good.' --Doug Johnstone, Scotsman

Book Description

How Soon is Now?: The Madmen and Mavericks who made Independent Music 1975-2005 by Richard King is a landmark survey of independent music; the record labels and the inspirational, eccentric and visionary figures who created them.

Product details

  • Format: Kindle Edition
  • File Size: 2528 KB
  • Print Length: 640 pages
  • Publisher: Faber & Faber; Main edition (3 April 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007D0WYR2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: #205,556 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


More About the Author

Discover books, learn about writers, and more.

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Excellent read; not just a music book. 24 May 2012
Format:Paperback
This is a well written, accessible and rich narrative of the birth of the independent music via labels such as 4AD, Mute etc. Even though I was not aware of some of the earlier names and bands cited in the earlier chapters, HSIN built into a comprehensive and cohesive description of the foundation of independent music. It also manages to capture the courageous spirit which enabled such bands and labels to flourish and because of this it is likely to interest readers from a variety of fields. A music book with a broad appeal, and arguably a timely reminder.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Nobodys Scared................ 3 Oct. 2012
By T. Satchwell VINE VOICE
Format:Paperback
I enjoyed this dip into the "indie" world...the author covers quite a lot of historical ground in nice chunks of chapters.
Some of the stories/info I probably knew from reading stuff like...Document And Eyewitness: An Intimate History of Rough Trade: The Rough Trade Story
Rough Trade: Labels Unlimited

andThe Creation Records Story: My Magpie Eyes Are Hungry For The Prize
Alan McGee and the Story of Creation Records: The Ecstasy Romance Cannot Last
So ..I think this is a good introduction/taster for enthusiasts to reach for further reading. I particularly like the attention to 4AD...a label which were for me anyway...high profile...maybe because I worked in a record shop ..and got to see those fantastic covers...but were in fact really "Anti Record Biz".

Some great stuff about all the madmen...scary drugs stories...but covers some great labels and acts Heavenly, Domino Mute etc as well as your rough trades and creation...so Smiths..Manics...Primal Scream...Arctic Monkeys
So now I want to track down some more stuff about beggars banquet and 4ad..and I guess Mute would all be interesting reads

Highly recommended if you are a fan of Non mainstream music from late 70's until now..I guess..I never really liked the term "Indie"...it just got misused and abused as a genre type, rather than the true spirit of independence from the BIG record companies.
Well researched and a broad range of interviews.
Comment | 
Was this review helpful to you?
3 of 3 people found the following review helpful
5.0 out of 5 stars this will become the standard work... 9 May 2012
By Alex W
Format:Paperback
... on the UK's indie labels in my opinion. The sheer wealth and quality of the interviews on their own should see to that. It's not a grand analytical overview, rather it's a wonderful narrative history: well-paced, super-informed, occasionally gossipy - but in a good way. Sort of like a Peter Buskind book, but about indie record labels, not indie filmmakers. Warning: will make you want to start a record label.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Top Notch Reading for the discerning music fan 5 April 2012
Format:Paperback
A lucid & erudite survey into the nutters & lunatics who were instrumental in
creating what we now call, for better or for worse, 'indie'.

Chock full of great anecdotes & stories my favourite being behind the scenes of the KLF's infamous Brits performance.

Kudos for shining a light on the lesser know names instrumental to the scene including Mick Houghton & Liz Naylor.

A rollicking read from start to finish. Top Notch Reading for the discerning music fan.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars excellent 17 Aug. 2012
Format:Paperback|Verified Purchase
if you enjoyed Simon Reynolds' Rip It Up, you'll find this the perfect counterpart - telling the fascinating story of the characters and business behind the scenes of one of the richest periods of UK creative industry.

Digestible, cohesive, exhaustive, funny; I'm sure this would be an enjoyable read even for someone only familiar with the acts (everyone will have one record or two from this book), and not the machinations.
Comment | 
Was this review helpful to you?
5 of 6 people found the following review helpful
5.0 out of 5 stars This Is A Really Great Book 5 April 2012
By Bdroop
Format:Paperback
This is a pretty definitive read. It sits well alongside extremely well regarded books that have covered similar ground( Simon Reynolds - Rip It Up comes to mind )yet expands the stories deeper and further. It unearths new perspectives successfully on how the independent music scene has evolved across the 30 year period he chooses to cover. I grew up on artists like the Smiths, Joy Division and labels like 4AD, Factory, Mute and Rough Trade. The author has managed to talk to people from within all the labels in a really entertaining way. There's some great stories and some great insights behind the success of bands like the Arctic Monkeys that help explain some of the reasons behind their emergence into the public conciousness. It's a big page turner, highly, highly recommended.
Comment | 
Was this review helpful to you?
4 of 5 people found the following review helpful
5.0 out of 5 stars Super interesting read 5 April 2012
Format:Paperback|Verified Purchase
I've never really known much about the history behind some of the record labels featured in this book but have long been a fan of a lot of their music. A friend of mine who works alongside one of the characters interviewed in the book recommended the book to me and I must say I thoroughly enjoyed it and found it fascinating to actually learn about the various stories behind a lot of these independent labels. Some of the characters and the stories discussed are fascinating, loved Alan McGhee, huge character! And of course as a Smiths fan, loved hearing about how they ended up signing to Rough Trade.
I've always loved music from a lot of the independent labels, but this book was such a good read and taught me a lot about the culture behind the labels, giving me a new found respect for the independent music scene. Such a depth of history there, and now keen to find out more and read more on the topics. Fascinating read that anyone interested in music would be sure to enjoy.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Definitive tome for the greatest music generation.
I cannot recommend this book highly enough. A meticulously researched book, chronicalling the best years of the excesses and lows of the British music industry. Read more
Published 24 days ago by mr ian d colling
5.0 out of 5 stars Five Stars
Sweet and dandy.
Published 2 months ago by Penguin1966
4.0 out of 5 stars Not soon enough....................
Having worked in the industry, it didn't real tell me anything I didn't already know, but it did stir some great memories.
Published on 27 Feb. 2013 by Zed
3.0 out of 5 stars Not what I expected
After reading several great books about music over the years such as Simon Reynolds's superb "Rip It Up And Start Again" I was looking forward to this one. Read more
Published on 26 Sept. 2012 by Peter Lee
5.0 out of 5 stars consigned to history
Having been lucky enough to have worked for the music press and at Tony Wilson's In The City industry conference from the mid eighties to the books endpoint in 2005, I got to know... Read more
Published on 17 July 2012 by WattsUp!
5.0 out of 5 stars How soon is now? Mad Men and Mavericks book
A massive, weighty tome but full of evocative names from the 70s, 80s, 90s. A must-read for those who are fans or worked in the record industry
Published on 27 Jun. 2012 by Sam Mayling
5.0 out of 5 stars Just wonderful...
Reading this book reminded me why I got excited about music in the first place. A gripping tale of originality, creativity, madness, ego and so many great records, written in a... Read more
Published on 6 April 2012 by RangerP
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category