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How I Sold 1 Million eBooks in 5 Months Paperback – 17 Jun 2011


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Product details

  • Paperback: 170 pages
  • Publisher: John Locke, an Imprint of Telemachus Press, LLC (17 Jun 2011)
  • Language: English
  • ISBN-10: 1935670913
  • ISBN-13: 978-1935670919
  • Product Dimensions: 15.2 x 1 x 22.9 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (93 customer reviews)
  • Amazon Bestsellers Rank: 616,338 in Books (See Top 100 in Books)

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Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

95 of 97 people found the following review helpful By Mr. M. Ryan on 22 Jun 2011
Format: Kindle Edition
First thing to remember is this is not how to sell 1 million copies of a book. This is about selling a suite of complementary books, using branding and targeted marketing.

This information exists for free in the ether and some of it is kind of obvious especially to more commercially aware types. In fact I read a blog of an author who has done exactly what John has done but hasn't had the same success. The useful thing about this book is that it puts it altogether in a coherent approach.

The most useful part of this book is the advice on what not to spend your money on. Parts of the book drag but as John will profess he isn't pretentious with his writing so you'll fly through it no time. I found the book reasonably interesting as it pretty much confirmed the approach that was in my head. However, having it written down and confirmed helps your mind focus and stops you digressing from your goals.

This is more for someone who wants to produce a commercial product but it's still useful if you want to get your labour of love out to a wider audience.

This is an honest review as you can tell I've read the book and I don't have a book to plug off the back of John's success! Some reviews you'll notice have been written to plug their own book and actually don't offer any critical content of this book at all.
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52 of 53 people found the following review helpful By JG on 8 Sep 2012
Format: Kindle Edition Verified Purchase
It's disappointing that John Locke wrote a book showing off his so-called methods for ebook success and putting himself on a pedestal to be admired by all self-published writers, when in fact he was paying for hundreds of reader reviews (he admitted recently in the New York Times that he'd paid thousands of dollars for 300 Amazon reviews, which had a significant influence on his success). If he'd had a chapter on paying for reader reviews in this book, then that would have been a bit more transparent.

Hence we can't trust anything that is in this book. Anyway, the techniques don't even work. We tried using his Twitter technique last year and got immediately blocked by Twitter for spamming.

Don't buy this book.
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19 of 19 people found the following review helpful By Raven's Wing on 13 Nov 2012
Format: Paperback Verified Purchase
How did John Locke really sell 1 million ebooks in 5 months? By paying three hundred 'sock puppets' to post 5 star reviews on Amazon, that's how. This man is a fraud. His book describes how his 'breakthrough' moment came after he wrote a blog that extolled the virtues of a now discredited football coach, his mother and mothers everywhere! So all you have to do folks, he bleats, is write the same kind of sentimental claptrap in order to hoodwink millions of people into thinking what a nice guy you are - so nice you'll want to buy his book. Locke is a business man not a writer, his books are so badly written they are laughable. Please do not make this guy any richer, he is selling a lie.
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20 of 20 people found the following review helpful By The Emperor on 29 Aug 2012
Format: Kindle Edition Verified Purchase
This has some okay advice that might be useful for people who are very inexperienced in marketing and have little knowledge of social media.
This advice is easily found online for free.

The writing advice is quite generic and a lot of this book is mostly about the author and not necessarily relevant for most people.

He claims that his advice could be followed by anyone and will always work.
However this doesn't seem likely as his books are a lot less popular in the UK and he doesn't seem to have come up with anymore of these `amazing blog posts'
Not certain that likening your mother to a sports figure that allegedly covered up sickening crimes would work that well!

When I first read this I thought that he must be leaving things out.
And indeed there is a huge omission in this book. It turns out that he has spent thousands of dollars paying for reviews. This has recently been revealed in a New York Times article.
How exactly is he an underdog? Surely hardly any other self published author could afford this?
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11 of 11 people found the following review helpful By qwerty on 6 Feb 2013
Format: Kindle Edition Verified Purchase
What a load of garbage!!! Here's how John Locke attributes his success and this is his secret method...

Write a promotional blog, website, and tweet. That's IT! Apart from being a badly written love letter to himself, this doesn't actually tell you ANYTHING.
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10 of 10 people found the following review helpful By DDUK on 24 Sep 2012
Format: Kindle Edition Verified Purchase
I bought this book expecting to like it. Even if it wasn't the best thing since sliced bread (which I actually thought it would be), I did expect that there would be some helpful take-home points.

Unfortunately, after three hours of waiting for the "aha moment" to come...the point where I'd find some helpful tips or ideas or inspiration, I finished the book and it never came.

The book is more a memoir than a "how to" book -- I do appreciate all that John Locke has achieved, in both his previous careers and with his publishing -- and I do believe that he is a really talented guy...but I bought this book to learn about selling eBooks, not to read rambling anecdotes about the author's successes.

When the book finally gets down to brass tacks (if you do decide to purchase this book, feel free to skip to the end), the tips were incredibly obvious (namely, cater to your audience and build a following on twitter).

Again, I do think that the author's success has been fantastic, and as a memoir, this book has its nice moments, but as a "how to" book, it's a complete waste of time.
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